Printers look to drive cross-channel strategies
By Chantal Todé
DMNews, October 19, 2007
In this era of multichannel marketing, direct mail printers are expanding their offerings with e-mail, online video and other strategies intended to help marketers drive sales and traffic across channels.
“Marketers have limited budgets so they have to make every penny count,” said Freddie Baird, EVP, chief operating officer at [...]