What is on-demand, digital printing? Defined, it’s a printing technology that allows for digital files to be quickly and economically printed in short run quantities (short run is considered about 5,000 prints or less). However, what on-demand, digital printing actually is and what it can do for a business is much greater than its definition.
On-demand, [...]
Whether embarking on an email marketing campaign or direct mail program, long-term, escalating success depends on how you measure and react to your audience’s response. There’s always room to learn about your audience’s behavior and tighten your communication with them. A/B testing in direct marketing is a great way to do this. [...]
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The spring tradeshow season is in full swing and many companies are engrossed in making sure that their main event is successful. But what happens after the tradeshow? Surprisingly, a staggering 80 percent of leads generated during tradeshow events do not receive follow up and are left untouched. Potentially, that’s 80 [...]
Webmaster Radio Webcast
Hosted by Brandi Shapiro Babbin
Hear what Freddie Baird, EVP and Eric Cosway, CMO of QuantumDigital have to say about the hottest buzz of DMA ‘07 and for direct marketing professionals moving into 2008. Listen as they share insights on the covergence from traditional off-set printing to on demand digital printing, benefits regarding uniformity [...]
Blogs, webinars, podcasts, social websites, RSS feeds – the list continues! New media is all around us. The question most of us are asking is, “What media should I be using to communicate with my customers and potential prospects?” The key in answering this question is in first asking, “What media are my customers using [...]
Three Xerox Premier Partners Explain How They Have Taken Leadership Roles in Establishing Environmentally Friendly, Sustainable Work Practices
By Bob Wagner
Graphic Impressions, February 2008
One of the big stories at the bellwether Consumer Electronics Show in Chicago this past January was growing interest in “green” electronics that contribute to a sustainable environment. In December, the College of [...]
Happy Friday to everyone! Second to the big game this Sunday, the hot topic in the news this week was thinking GREEN and environmental sustainability.
So, I thought it would be fitting to end this week in discussing our environmental sustainability efforts – namely, what we’ve been able to accomplish in 2007 and what we’re looking [...]