We’ve all participated in it one way or another. Although it now has a professional-sounding name and has been generating buzz in marketing circles the last few years, it’s actually a very old form of marketing that’s been around for centuries. It’s called viral marketing.
No, the title of this post isn’t an opener for a bad joke.
I read an enlightening article titled, “What marketers can learn from the recent tomato scare,” published in the latest AdAge Digital e-newsletter. The author made a common sense point that many marketers overlook. The article discusses the question, what should a company do [...]
You Just Got It…Marketing Transcends to Find the Consumer
Real Estate Business, For Managers Brokers and Owners
May/June 2008
by Pat Pickett
The challenge facing real estate brokerage managers and owners has been how to overcome a difficult real estate market with fewer marketing dollars. Economic efficiency is paramount.
Mobile Loaves & Fishes
DMNews
By Chantal Todé
Approach: Mobile Loaves & Fishes, a social outreach ministry to the homeless and working poor, took its fundraising efforts online for the first time this year.
Effort needed to get a hot prospect goes well beyond collecting a business card at a social event or trade show. A warm lead is an individual that has demonstrated a true need for your product or service and has responded to your business pitch.
In marketing, creativity counts for a lot. We need it for just about everything we do, from coming up with attention-grabbing imagery and compelling copy to strategizing about business plans or the next exciting promotion. Working your creative muscle helps you articulate ideas relating to your marketing message, products and services in ways [...]
DMNews, June 2, 2008
By Ellen Keohane
With growing consumer concerns about the environment, direct mailers are encouraged to take steps to go green.
“In today’s world, [going green] is becoming a business imperative,” says Sam Pulcrano, the US Postal Service’s recently appointed corporate VP of sustainability. “It’s also, simply, the right thing to do.”