Clients eager to create and deploy email marketing campaigns have been asking us where they can acquire and how they can build eMarketing contact lists. Many clients new to eMarketing are under the assumption that the process of finding and creating a quality direct mailing list is the same for email campaigns. Unfortunately, this [...]
In direct marketing it’s important to take demographics into account when developing messages for your target audience. But what some new marketers don’t realize is that using demographics is more than just looking at the surface age and income of a target audience. It’s important to look at what those particular demographics mean within the [...]
Two different packages consolidate direct marketing efforts for real estate agents in the form of all-inclusive online ordering solutions for cross-channel campaigns
AUSTIN, Texas - July 15, 2008 - QuantumDigital, the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, today announced the launch of two real estate industry-specific service packages [...]
QuantumDigital’s tiered marketing packages help make cross-channel companion marketing campaigns easy to implement, convenient and successful
AUSTIN, Texas - July 15, 2008 - QuantumDigital, the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, today announced the launch of six new online direct marketing service packages: three single-user packages designed for [...]
I recently read an article that describes many marketers’ recent shift in focus from customer acquisition programs to customer retention programs to help strengthen business and maintain profit in these ‘tough’ economic times. As noted in the article, marketers historically follow this pattern when the market slows because the ‘core audience tends to stay loyal [...]
What exactly is a brand? It’s more than a logo or a slogan, a name for your company or product. Brand is a collection of ideas, experiences, and values associated with an organization, company, product or service. That’s the ‘book’ version of what brand means. In addition, I think, brand is how people perceive the [...]