Archive for August, 2008

Direct Mail - No. 1 Preferred Method for Coupon Delivery

Break out the coupons. Times are tough and consumers are looking for ways to ease the pressure on their wallets. A recent survey revealed a steep increase in coupon usage within the past six months, many of the respondents sighting the economy as the reason for their return to coupons.
Although the information noted above may [...]

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Fighting the Sales Force Blues

How to keep reps motivated when they miss their numbers
By: Susan Greco
Published September 2008, Inc.com
Sales Management
It’s been a rough year for QuantumDigital, an Austin-based company that prints direct mail pieces, primarily for real estate agencies. As the housing market has tanked and customers have moved more of their marketing dollars online, QuantumDigital’s real estate business [...]

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SEO Consultants: Choosing From the Good, Bad, and the Ugly

If you have a website, search engine optimization (SEO) is probably a key aspect of your marketing plan. According to Wikipedia, SEO is a way to improve the volume and quality of traffic to a web site from search engines. Essentially, it’s a strategy to make your site more relevant and visible to people that [...]

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Act Now! And Learn a Thing or Two From Infomercials

This week I’d like to introduce a guest blogger - Eric Cosway, EVP, CEO, here at QuantumDigital. Enjoy.
~ Steve
I’ve done it and I’m sure you have too - getting sucked into a TV infomercial. A lot of times those infomercials are pushing products we don’t need or would ever consider purchasing under normal circumstances. Even [...]

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The Positive Side of Failure

Failure is a scary word. Many people are paralyzed by a fear that they will fail - so scared of it that they will shy away from taking a chance in business and in life. What is important to remember though, is that failure takes on whatever meaning you give to it. Failure can be [...]

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Anatomy of an Email

Well, since I’m writing on the topic of email marketing yet again this week, I guess this just might be a start to a series. Call this entry part two.
Using email as a marketing tool is becoming more and more popular. According to the Direct Marketing Association (DMA), marketers spent approximately $500 million on commercial [...]

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