Redefining your value proposition for your customers is a critical component to surviving the economic downturn, now and into most of 2009. Businesses and consumers are more guarded with their wallet and will look for ways to get the best value for their dollar. Additionally, you need to define the value of your product or [...]
Thanks to everyone who participated in QuantumDigital’s webinar that took place on Thursday 9/18. It was a huge success! Three hundred people logged on to learn more about “Managing the Marketing Mix: Fresh Insights and Actionable Advice from Top Real Estate Professionals.”
During the session, Freddie Baird (EVP and COO) and I discussed results from QuantumDigital’s [...]
Well, it’s that time of year again…tradeshow season. While businesses are feverishly preparing for tradeshows and trying to coordinate all the tedious details (like travel, booth design, advertising, event promotion, etc.), many tend to ask themselves, “is attending and participating in some tradeshow events worth it?” After all, some tradeshows are expensive-costing anywhere from a [...]
The downturn in the U.S. economy is forcing many businesses to cut costs and pull in the reins on extra spending. In the news I’m constantly hearing about major businesses that are lowering and redefining ad budgets to help pull through these tough times. However, according to a recent study by the Kelsey Group, many [...]
For some real estate agents, the challenging marketplace today is an all-out bad situation. Foreclosures are flooding the market, people are restricting their spending and gas prices are soaring. But for other agents, the current state of the economy is presenting new lucrative opportunities that weren’t nurtured when the market was at its peek.
