A recent study by Epsilon suggests that permission-based email marketing campaigns not only influence customer behavior online, but also influence in-store purchases and one’s opinion of a brand.
Some notable findings of the survey include:
50% of survey respondents said that the likelihood of buying a product or service from a company, via online store or brick-and-mortar [...]
4 email marketing trends you can’t ignore
fuelnet daily tips
February 25, 2009
Edited by: Ken Beaulieu in: Online Advertising Tips
The economy is shuddering. Marketing budgets are under pressure. Yet attracting and retaining customers has never been more vital. The perfect storm of financial pressures has growing businesses turning to permission-based email marketing in droves. And for good [...]
Survey Gives RE Tips for Marketing in Tough Times,
by Brad Finkelstein
Origination News, February 20, 2009
According to a survey from Austin, Texas-based marketing firm QuantumDigital, real estate professionals said that systematic direct marketing works, meaning they used targeted direct mail, e-mails and online forums. In fact, over 67% of all real estate agents are now members [...]
DMNews Technique
February 16, 2009 issue
Whatever shade you choose, adding hues to your direct mail campaigns can work wonders. However, experts emphasize that you must address a variety of issues before making your colorful decisions.
There are articles, blog posts and commentary everywhere we look regarding marketing during a recession. Should businesses up their marketing spend, cut budgets, maintain current marketing plans, etc? I don’t have to tell you what to do – that question has been answered a million times. However, there is actionable advice I can offer that [...]
