I thought I would share a few points from the Xerox Premier Partners Global Network executive breakfast briefing on sustainability that took place at this year’s Graph Expo in Chicago.
It was encouraging to hear from other executives about their initiatives and future goals when it comes to sustainability. Interestingly enough, all four of us [...]
Leading Xerox premier partners share challenges and future goals when it comes to being ‘green.’
AUSTIN, Texas - October 29, 2008 - QuantumDigital (quantumdigital.com), the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, shares key insights from the Xerox Premier Partners Global Network Executive Breakfast Briefing on sustainability that took place [...]
Real estate professionals indicate that systematic direct marketing works - using targeted direct mail, emails and online forums. In fact over 67% of all agents are now members of online social networks.
I’m ending this week with plans for travel to Chicago. Monday morning, I’ll be speaking at an invitation-only executive breakfast hosted by Xerox at the Graph Expo.
This year, the panel will be discussing how they’ve taken a leadership role in establishing environmentally friendly, sustainable work practices. The inspiration for this topic started with a feature article posted [...]
By Hallie Mummert, editor-in-chief, Target Marketing
October 22, 2008, Target Marketing Tipline
As the sophistication of direct marketing programs grows, firms are compelled to ensure their marketing efforts are integrated on numerous levels. Brands that are sold via a distributor network face the additional pressure of having to coordinate such messaging and tactics across a widely [...]
QuantumDigital uses a little magic to highlight a key new prospecting tool.
AUSTIN, Texas - October 22, 2008 - QuantumDigital, the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, unveiled the magic of MapMail, an innovative prospecting tool which benefits any size business, with help from Lee Lentz, info-tainer extraordinaire at [...]
Successful professionals and businesses are also well informed professionals and businesses. We try to help our clients, and other curious direct marketers, keep up to date on new technologies, tips and tricks that will make their marketing campaigns more affordable and effective. This blog is one way we try to do that.
This week, however, I’d [...]
So, you don’t have to be a rocket scientist to create attractive marketing emails or direct mail that effectively gets your message across to your target audience - you may have to be a bit of a psychologist, though.
I recently came across an article by Cynthia Edwards titled, ‘Communicating for Both Sides of the Brain.” [...]
Redefining your value proposition for your customers is a critical component to surviving the economic downturn, now and into most of 2009. Businesses and consumers are more guarded with their wallet and will look for ways to get the best value for their dollar. Additionally, you need to define the value of your product or [...]