Two things occurred recently that had some marketers questioning the state of direct mail marketing in the U.S. The first was the unexpected decline in direct mail volumes brought on by the economic recession, housing and credit crisis. According to the USPS Household Diary Study for Fiscal Year 2008, the number of mail delivered by [...]
As I was thinking of a topic to discuss in this week’s blog post, I began reviewing past blog topics. I was reminded of some really great posts, loaded with direct marketing information and tips, that are as meaningful now as they were when they were written. Since some of you may be new to [...]
Regardless of industry, idea diffusion and information exchange is critical to developing new business and enhancing existing business relationships. And with the emergence of new ways to share and collaborate – blogs, forums, and social media networks such as LinkedIn and Twitter – it’s becoming a more common practice to “pick someone’s brain” for new [...]
As steady streams of news articles are announcing company layoffs around the nation, a constant buzz of employee chatter can be heard around many office water coolers… “Who will be next? Is my job in jeopardy? Where is our company headed now?”
None of these questions are productive. For employees, they stir up more fear and [...]
I came across a really great article on the Harvard Business blog that I wanted to share. Peter Bregman’s article, “The Real Secret of Thoroughly Excellent Companies,” so poignantly describes how relationships built out of trust, respect and courtesy help to shape the culture and success of a company.
Like The Four Seasons resort, the example [...]
This week, I wanted to share some interesting and helpful blog posts that I recently came across. As many businesses are scrambling to build their prospect lists and generate revenue during this tough economic period, it’s sad but true, that some have completely forgotten about one of the most important elements in business – the [...]
I just wanted to remind all of you that you have only a few days left to register for the free webinar titled, “Experience the Full Potential of Direct Mail ROI,” hosted by Target Marketing Magazine. If you found the information in our latest whitepaper useful, then you’ll really get a lot out of this [...]
A recent study by Epsilon suggests that permission-based email marketing campaigns not only influence customer behavior online, but also influence in-store purchases and one’s opinion of a brand.
Some notable findings of the survey include:
50% of survey respondents said that the likelihood of buying a product or service from a company, via online store or brick-and-mortar [...]
There are articles, blog posts and commentary everywhere we look regarding marketing during a recession. Should businesses up their marketing spend, cut budgets, maintain current marketing plans, etc? I don’t have to tell you what to do – that question has been answered a million times. However, there is actionable advice I can offer that [...]
Still not sure where to direct marketing spend in 2009? We’ve just published a new whitepaper that can help.
The whitepaper, “Understanding Direct Mail Impact and ROI,” offers indispensable information critical for developing a direct marketing plan that will produce solid ROI for your business even in today’s challenging economy.
Topics included in the whitepaper are as [...]
