This week I’d like to introduce a guest blogger - Eric Cosway, EVP, CEO, here at QuantumDigital. Enjoy.
~ Steve
I’ve done it and I’m sure you have too - getting sucked into a TV infomercial. A lot of times those infomercials are pushing products we don’t need or would ever consider purchasing under normal circumstances. Even [...]
Failure is a scary word. Many people are paralyzed by a fear that they will fail - so scared of it that they will shy away from taking a chance in business and in life. What is important to remember though, is that failure takes on whatever meaning you give to it. Failure can be [...]
Well, since I’m writing on the topic of email marketing yet again this week, I guess this just might be a start to a series. Call this entry part two.
Using email as a marketing tool is becoming more and more popular. According to the Direct Marketing Association (DMA), marketers spent approximately $500 million on commercial [...]
Clients eager to create and deploy email marketing campaigns have been asking us where they can acquire and how they can build eMarketing contact lists. Many clients new to eMarketing are under the assumption that the process of finding and creating a quality direct mailing list is the same for email campaigns. Unfortunately, this [...]
In direct marketing it’s important to take demographics into account when developing messages for your target audience. But what some new marketers don’t realize is that using demographics is more than just looking at the surface age and income of a target audience. It’s important to look at what those particular demographics mean within the [...]
I recently read an article that describes many marketers’ recent shift in focus from customer acquisition programs to customer retention programs to help strengthen business and maintain profit in these ‘tough’ economic times. As noted in the article, marketers historically follow this pattern when the market slows because the ‘core audience tends to stay loyal [...]
What exactly is a brand? It’s more than a logo or a slogan, a name for your company or product. Brand is a collection of ideas, experiences, and values associated with an organization, company, product or service. That’s the ‘book’ version of what brand means. In addition, I think, brand is how people perceive the [...]
We’ve all participated in it one way or another. Although it now has a professional-sounding name and has been generating buzz in marketing circles the last few years, it’s actually a very old form of marketing that’s been around for centuries. It’s called viral marketing.
No, the title of this post isn’t an opener for a bad joke.
I read an enlightening article titled, “What marketers can learn from the recent tomato scare,” published in the latest AdAge Digital e-newsletter. The author made a common sense point that many marketers overlook. The article discusses the question, what should a company do [...]
Effort needed to get a hot prospect goes well beyond collecting a business card at a social event or trade show. A warm lead is an individual that has demonstrated a true need for your product or service and has responded to your business pitch.