For some real estate agents, the challenging marketplace today is an all-out bad situation. Foreclosures are flooding the market, people are restricting their spending and gas prices are soaring. But for other agents, the current state of the economy is presenting new lucrative opportunities that weren’t nurtured when the market was at its peek.
Break out the coupons. Times are tough and consumers are looking for ways to ease the pressure on their wallets. A recent survey revealed a steep increase in coupon usage within the past six months, many of the respondents sighting the economy as the reason for their return to coupons.
Although the information noted above may [...]
If you have a website, search engine optimization (SEO) is probably a key aspect of your marketing plan. According to Wikipedia, SEO is a way to improve the volume and quality of traffic to a web site from search engines. Essentially, it’s a strategy to make your site more relevant and visible to people that [...]
This week I’d like to introduce a guest blogger - Eric Cosway, EVP, CEO, here at QuantumDigital. Enjoy.
~ Steve
I’ve done it and I’m sure you have too - getting sucked into a TV infomercial. A lot of times those infomercials are pushing products we don’t need or would ever consider purchasing under normal circumstances. Even [...]
Failure is a scary word. Many people are paralyzed by a fear that they will fail - so scared of it that they will shy away from taking a chance in business and in life. What is important to remember though, is that failure takes on whatever meaning you give to it. Failure can be [...]
Well, since I’m writing on the topic of email marketing yet again this week, I guess this just might be a start to a series. Call this entry part two.
Using email as a marketing tool is becoming more and more popular. According to the Direct Marketing Association (DMA), marketers spent approximately $500 million on commercial [...]
Clients eager to create and deploy email marketing campaigns have been asking us where they can acquire and how they can build eMarketing contact lists. Many clients new to eMarketing are under the assumption that the process of finding and creating a quality direct mailing list is the same for email campaigns. Unfortunately, this is [...]
In direct marketing it’s important to take demographics into account when developing messages for your target audience. But what some new marketers don’t realize is that using demographics is more than just looking at the surface age and income of a target audience. It’s important to look at what those particular demographics mean within the [...]
I recently read an article that describes many marketers’ recent shift in focus from customer acquisition programs to customer retention programs to help strengthen business and maintain profit in these ‘tough’ economic times. As noted in the article, marketers historically follow this pattern when the market slows because the ‘core audience tends to stay loyal [...]
What exactly is a brand? It’s more than a logo or a slogan, a name for your company or product. Brand is a collection of ideas, experiences, and values associated with an organization, company, product or service. That’s the ‘book’ version of what brand means. In addition, I think, brand is how people perceive the [...]