As budgets are tightened this year, marketers are looking for ways to make the tools they already have more efficient and effective. Even the marketing methods that are proving to be successful for acquiring leads and retaining customers can use some refinement-allowing marketers to fully realize all the benefits available to them. Let’s start with [...]
As 2009 is beginning to pick up speed, so are the piles of projects, task lists, emails and meeting obligations. It’s so easy for busy professionals to feel overwhelmed at times and lose site of their overall goal, instead focusing on the daily activities and seeing them apart from what they are collectively meant to [...]
The current state of the economy is forcing many businesses to redirect and reorganize their marketing strategy for 2009. Essentially, now is a time to be more focused and targeted than ever with advertising and marketing efforts. The same goes for sales strategy. Here are a few things you can do to empower your sales [...]
I know a lot of you are in the middle of planning or are on the verge of finalizing your 2009 marketing plan. Finding tools that give businesses the ROI and customer response they need to grow while respecting reduced marketing budgets is critical for success. I just wanted to remind you to take a [...]
This week, I’m handing over the blog post to Angela McMurray, QuantumDigital’s Director of Human Resources. She has some interesting statistics to share with us about stress in the workplace and tips on how to prevent burnout.
I hope this helps,
Steve
Managing Workplace Stress and Burnout
‘Tis the season not only to watch out for expanding waistlines, but [...]
This week, I’m excited to announce the launch of a new blog. The Direct Marketing Voice offers a collection of news, tips, and resources – updated daily – for marketing professionals, entrepreneurs or anyone interested in direct marketing and advertising. I invite you to visit the blog and participate in conversations that can help spark [...]
For anyone that uses email and especially for those that use it as part of your integrated marketing plan, something major happened last week. One of the companies responsible for hosting spammers was finally shut down. Robert “Dude” Spellings, Jr, one of our systems developers and email guru, enlightens us all on why it took [...]
In light of the many articles commenting on his efforts, it’s difficult to ignore the impact of Obama’s marketing campaign to the success of his run for presidency. Business professionals to graphic designers, members of the advertising industry and beyond are in awe over his carefully planned, pristinely integrated marketing campaign.
Now, I’m sure we all [...]
I thought I would share a few points from the Xerox Premier Partners Global Network executive breakfast briefing on sustainability that took place at this year’s Graph Expo in Chicago.
It was encouraging to hear from other executives about their initiatives and future goals when it comes to sustainability. Interestingly enough, all four of us [...]
I’m ending this week with plans for travel to Chicago. Monday morning, I’ll be speaking at an invitation-only executive breakfast hosted by Xerox at the Graph Expo.
This year, the panel will be discussing how they’ve taken a leadership role in establishing environmentally friendly, sustainable work practices. The inspiration for this topic started with a feature article posted [...]
