Successful professionals and businesses are also well informed professionals and businesses. We try to help our clients, and other curious direct marketers, keep up to date on new technologies, tips and tricks that will make their marketing campaigns more affordable and effective. This blog is one way we try to do that.
This week, however, I’d [...]
So, you don’t have to be a rocket scientist to create attractive marketing emails or direct mail that effectively gets your message across to your target audience – you may have to be a bit of a psychologist, though.
I recently came across an article by Cynthia Edwards titled, ‘Communicating for Both Sides of the Brain.” [...]
Redefining your value proposition for your customers is a critical component to surviving the economic downturn, now and into most of 2009. Businesses and consumers are more guarded with their wallet and will look for ways to get the best value for their dollar. Additionally, you need to define the value of your product or [...]
Thanks to everyone who participated in QuantumDigital’s webinar that took place on Thursday 9/18. It was a huge success! Three hundred people logged on to learn more about “Managing the Marketing Mix: Fresh Insights and Actionable Advice from Top Real Estate Professionals.”
During the session, Freddie Baird (EVP and COO) and I discussed results from QuantumDigital’s [...]
Well, it’s that time of year again…tradeshow season. While businesses are feverishly preparing for tradeshows and trying to coordinate all the tedious details (like travel, booth design, advertising, event promotion, etc.), many tend to ask themselves, “is attending and participating in some tradeshow events worth it?” After all, some tradeshows are expensive-costing anywhere from a [...]
The downturn in the U.S. economy is forcing many businesses to cut costs and pull in the reins on extra spending. In the news I’m constantly hearing about major businesses that are lowering and redefining ad budgets to help pull through these tough times. However, according to a recent study by the Kelsey Group, many [...]
For some real estate agents, the challenging marketplace today is an all-out bad situation. Foreclosures are flooding the market, people are restricting their spending and gas prices are soaring. But for other agents, the current state of the economy is presenting new lucrative opportunities that weren’t nurtured when the market was at its peek.
Break out the coupons. Times are tough and consumers are looking for ways to ease the pressure on their wallets. A recent survey revealed a steep increase in coupon usage within the past six months, many of the respondents sighting the economy as the reason for their return to coupons.
Although the information noted above may [...]
If you have a website, search engine optimization (SEO) is probably a key aspect of your marketing plan. According to Wikipedia, SEO is a way to improve the volume and quality of traffic to a web site from search engines. Essentially, it’s a strategy to make your site more relevant and visible to people that [...]
This week I’d like to introduce a guest blogger – Eric Cosway, EVP, CEO, here at QuantumDigital. Enjoy.
~ Steve
I’ve done it and I’m sure you have too – getting sucked into a TV infomercial. A lot of times those infomercials are pushing products we don’t need or would ever consider purchasing under normal circumstances. Even [...]
