Case Study: Champion Realty
Closing On a New Direct Marketing Solution
The challenge: outgrowing capacity
Champion Realty, a growing real estate firm, needed a more efficient and automated direct marketing solution. The company traditionally used a mailing house, but the vendor didn’t offer the resources Champion needed to quickly produce and mail high-quality materials. The system required one dedicated employee to place orders for all the agents, which often created a backlog of mailings. When agents finally received their order, the information was frequently out of date or incorrect.
According to Lauri Ladd, director of marketing at Champion Realty, the challenges came down to time, money and quality. “With our previous vendor, the order and mailing process was far too slow, and the costs just weren’t where we needed them to be. And, in our business, our associates need fast and easy tools to get mailings out the door, and we didn’t have the templates we needed,” she said. In the end, Champion wanted a turnkey solution for design, printing and mailing to help accelerate the marketing process and control costs.
Moving up to a better solution
Champion Realty turned to QuantumDigital for a complete, online direct mail and on-demand printing solution. “We researched a lot of companies and QuantumDigital had all the pieces we wanted and a few we didn’t know we needed,” said Ladd.
QuantumDigital developed an enterprise solution that offers both marketing flexibility and enterprise control to increase mailing volume, maintain brand continuity and simplify order processing and accounting. Now all Champion Realty agents can create their own mailings or delegate the order process to office staff. Either way, they have the flexibility to get the job done quickly instead of relying on a single person.
Today, Champion Realty’s staff and agents can simply log in to their account, select materials they want to print and mail, and target each mailing using a pre-loaded list or a highly customized and targeted mailing list provided by QuantumDigital. And, because QuantumDigital is Xerox’s largest customer with six iGen3™ digital printers, all of Champion Realty’s orders are printed and delivered to the post office within 24 hours.
“QuantumDigital fits our needs perfectly,” said Ladd. “We have all the templates and process automation we need, but we can still customize as much as we need to. It’s just the right mix of flexibility and control for our organization.”
The right fit for a growing company
Since switching to QuantumDigital, Champion Realty has seen tremendous gains in usage rates. All 657 agents have signed up for accounts, and 565 agents actively use the new system for their mailings — an 86% usage rate.
According to Ladd, “Everyone here is happy with QuantumDigital. We got everything we asked for and more. The 24-hour business day turnaround has been our unsung hero in so many cases, and our customer service rep is fantastic. She is so kind and responsive to all our requests, no matter how ridiculous they seem.”
“Everyone here is happy with QuantumDigital. We got everything we asked for and more.”
– Lauri Ladd, Director of Marketing, Champion Realty, Inc.
