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Best Companies to Work for in Texas 2010

jklemcke — Thu, 28 Jan 2010 17:35:58 +0000

Today QuantumDigital is being recognized and honored at the Best Companies to Work for in Texas awards ceremony at the Texas Association of Business 2010 Annual Conference. In recognition of that honor, we’ve prepared a video that gives a brief glimpse into our unique and exciting corporate culture.

Austin real estate experts: Luxury realty may start new trend for Austin homes

jklemcke — Mon, 25 Jan 2010 20:18:42 +0000

This is re-posted from Community Impact Newspaper – Northwest Austin.
By Kelsey Wilkinson
Wednesday, 20 January 2010
Real estate experts from across the country gathered in north Austin on Jan. 19 for a two-day real estate marketing summit at the QuantumDigital headquarters. In addition to discussing best-practice methods and techniques for industry professionals, they also discussed the state of Austin’s Luxury Real Estate Market in a down economy.
“I get questions from people all the time who want to know what’s up with the housing market,” said Charlotte Lipscomb, a real estate agent with Austin’s AvenueOne. “People want to feel like things are OK. And they are. People still need a place to live.” Lipscomb deals primarily in Luxury real estate and said, compared to other parts of the nation, Austin’s market is doing fairly well. A recent MLS search—the database of listings used by Realtors—showed upwards of 350 luxury homes on the market in Austin.
Lipscomb noted that the most dramatic change she has seen in Austin’s luxury market is a transition to quality over quantity. “The luxury consumer doesn’t sacrifice quality, they sacrifice size,” she said. “I think they are leading the entire market in that direction.” Lipscomb said families are still paying higher prices per square foot, but they are trading in extra bedrooms for energy efficiency, and durable materials. If the rest of Austin follows this lead, there could be a resurgence of smaller, sturdier homes in Austin’s future.

Igniting Change in the Real Estate Industry

jklemcke — Thu, 21 Jan 2010 21:02:35 +0000

This is re-posted from Community Impact Newspaper – Southwest Austin.

By Yvonne Lim Wilson Thursday, 21 January 2010

The Ignite real estate marketing summit Jan. 19–20 helped shine a light on the future of real estate sales. Summit meetings took place at the office of QuantumDigital, 8702 Cross Park Drive, in northeast Austin.

Discussion panels and lectures on the second day focused on the brokerage industry and also shared strategies to advance businesses through technology.

Sherry Chris, president and CEO of Better Homes and Gardens Real Estate, started her panel discussion, “Becoming a Next Generation Brokerage,” with a wake-up call about the future of real estate sales.

“With the current economic conditions, let’s get real here. Someone said, “Hope is not a strategy.” We need to leave the past behind,” Chris said.

Panelists shared their ideas on company culture, lead generation, downsizing office space and recruiting.

Panelist Krisstina Wise of The Good Life, a local real estate brokerage firm, talked about her experience leaving a traditional brokerage company to form her own company.

She compared traditional brokerage companies to the failing auto industry and said that change needs to happen.

“The consumers are not going to the agent who puts pumpkins at their doorstep anymore. They’re going to the web,” she said.

Brokerage firms need to provide better online services to not only attract customers, but to also provide a better service to their agents, she said.

Panelist Thad Wong of @properties in Chicago talked about the marketing and branding services his company provides to agents so they can focus their efforts on selling.

Brad Andersohn of Active Rain, an online real estate network, introduced the audience to a virtual real estate office. Realtors and brokers can use the site to meet, have conference calls and share documents in real time.

“It’s tomorrow’s technology, but it’s live now,” he said.

Participants also toured QuantumDigital, an online service provider for direct mail and print marketing products, which hosted the summit.

Visit www.quantummail.com/ignite10.

QuantumDigital Launches Two New Postcard Design Series to Increase Real Estate Industry Marketing ROI

jklemcke — Thu, 14 Jan 2010 14:41:55 +0000

QuantumDigital announces two new postcard design series to help agents stand out from the competition within their local markets

Austin, Texas (January 13, 2010) – QuantumDigital, Inc, the complete online service provider of digital print, direct mail, email marketing and multi-channel marketing, today announced the availability of two new postcard design series customized for the real estate industry, intended to help brokers and agents open the door to new, personal ways of communicating with their prospects and customers.

In a nationwide survey of over 2,600 real estate professionals conducted by QuantumDigital in the fall of 2009, nearly half of real estate professionals stated that agents need to spend six to ten percent of their gross commissionable income on direct marketing in order to grow business. Brokers and agents are looking for ways to get the most value out of that investment. In that same survey, 67% reported that they are active on Facebook. In response, QuantumDigital has developed two new postcard series that help agents stand out from the competition within their local markets.

Social Media Postcards

Agents can use this series to let prospects know that they are engaged on Facebook and Twitter, giving them additional ways to connect. These new cards are also designed to help agents increase traffic to their website, blog, newsletter sign up and property listings posted online.

Personal Impact Postcards

This new series integrates unique information such as the recipient’s name and city on each direct mail piece sent. This personalization improves response rates and captures the attention of new prospects by helping agents’ just listed, just sold and farming cards stand out from the competition in their local markets.

“Transparency is key in real estate today. Consumers are demanding to be communicated with on their terms. More and more, this has meant that real estate professionals are joining the social media conversation,” said Eric Cosway, Executive Vice President and Chief Marketing Officer for QuantumDigital. “QuantumDigital’s new postcard designs will allow agents to offer their customers and prospects additional ways to get to know them and stay informed, and the personalization makes printed pieces more relevant and conversational in nature.”

Real estate professionals can learn how to combine social media with traditional marketing efforts in order to gain more exposure and attract opportunities by downloading one of QuantumDigital’s latest whitepapers, “Social Media and Direct Mail” and start creating postcards on the QuantumDigital Real Estate Website.

About QuantumDigital

Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at www.quantumdigital.com.

Media contact

Brianna McKinney, Penman PR

512.535.5066

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QuantumDigital, Inc. Announces Final Agenda for Ignite 2010 Real Estate Marketing Summit

jklemcke — Mon, 11 Jan 2010 15:39:54 +0000

Austin, Texas (January 11, 2010) – QuantumDigital, Inc the complete online service provider of digital print, direct mail and multi-channel marketing, today announced the final agenda for its Ignite 2010 Real Estate Marketing Summit. The summit will be held January 19 and 20, 2010 at QuantumDigital, located at 8801 Wall Street, Suite 880 Austin, TX 78754.

Press may attend the summit free of charge by registering with Brianna McKinney, Penman PR, at 512.535.5066 or Brianna@PenmanPR.com.

(All times are local).

Tuesday January 19, 2010

10:05 AM – 10:15 AM: Welcome Message

Jim Damman, Founder and Chairman, QuantumDigital

10:15 AM – 11:00 AM: Keynote – State of the Union

Steve Murray, President of REAL Trends
Gino Blefari, Founder and CEO of Intero Real Estate
Ed Krafchow, President and CEO of Prudential California

11:00 AM – 11:45 AM: Building and Communicating Your Organization’s Value Proposition

Rick Haase, General Manager of Prudential Gardner, Realtors

11:45 AM – 12:15 PM: Leadership in the Current Real Estate Environment

Steve Harney, Founder of Keeping Current Matters™

12:15 PM – 12:45 PM Leadership/Value Proposition (Panel & Discussion)

Eric Cosway, EVP and CMO, QuantumDigital

1:15 PM – 2:15 PM: How Top Producing Real Estate Professionals are Structuring Their Marketing Mixes

Eric Cosway, EVP and CMO, QuantumDigital
Jamie Klemcke, Marketing Director, QuantumDigital
Dorie Dillard with Coldwell Banker United, REALTORS
Amanda McMillan with Prudential Rubloff Properties
Kelly Price with Kelly Price & Company
Shane White with RE/MAX Town & Country

2:15 PM – 3:00 PM: Marketing-On-Demand

Helen Edwards, President of Coldwell Banker United, REALTORS (Austin Region)
Martin Rueter, President of Weichert Real Estate Affiliates

3:15 PM – 3:45 PM: Implementing a Complete Recruiting System: Why Should You?

Glen Jaffee, Vice President of Alignmark Corporation

3:45 PM – 4:45 PM: Luxury Real Estate in the New Economy

Stephanie Pfeffer, Director of Integrated Marketing for Luxury Portfolio Fine Property Collection®, Leading Real Estate Companies of the World® (Facilitator)
Charlotte Lipscomb with Avenue One Properties
Patty McCarthy with William Raveis Real Estate
Christi Davidson with Keller Williams Realty

Wednesday January 20, 2010

9:00 AM – 9:30 AM: Networking Breakfast and Welcome Message

Jamie Klemcke, Marketing Director, QuantumDigital

9:30 AM – 10:00 AM: How Brokerages Are Facing the Issues of 2010

Steve Murray, President of REAL Trends (Facilitator)
Earl Lee, President of Prudential Real Estate
Bryon Ellington, Chief Products Officer of Keller Williams
Nick Bailey, Regional Vice President of RE/MAX Florida Region

10:00 AM – 11:30 AM: The Technology Behind ROI (QuantumDigital Facility Tour)

Freddie Baird, EVP and COO, QuantumDigital

11:30 AM – 12:45 PM: Becoming a Next Generation Brokerage

Sherry Chris, President and CEO of Better Homes and Gardens Real Estate (Facilitator)
Ken Baris, President of Jordan Baris, Inc. Realtors
Krisstina Wise, Principal/Broker of The GoodLife Team
Thaddeus Wong, Co-Founder of @properties

1:15 PM – 1:35 PM: Offline Meets Online: Integrating Social Media into the Mix

Derek Overbey, Senior Director of Marketing and Social Media for Roost

1:35 PM – 1:55 PM How to Win with Local Search on the Internet

Bill Leake, President and CEO of Apogee Search

1:55 PM – 2:15 PM: Improving Agent Productivity through Technology that Makes Sense (Panel & Discussion)

Kevin Kaplan, Vice President Marketing & Technology for Long Companies

2:15 PM – 2:35 PM: Technology & Innovation that’s Shaping the Industry: An Introduction to Mobile Marketing

Tony Romeo, President of KWKLY Mobile Solutions

2:45 PM – 3:05 PM: Consideration in Using New Technologies for Better Results (Panel & Discussion)

Eric Cosway, EVP and CMO, QuantumDigital

3:05 PM – 3:15 PM Closing Remarks

Steve Damman, President and CEO of QuantumDigital

The invitation only summit offers a unique opportunity for organizations to sponsor this gathering of prestigious real estate executives from across the nation. There are multiple ways to show support of the industry through this event and interested parties can contact Debbie Gurley at 512.617.2325 or debbie_gurley@quantumdigital.com for further sponsorship information.

Sponsorship opportunities are available and Ignite 2010 is currently sponsored by Steve Harney, Inc., Platinum Sales Systems LP, La Bella Vista Del Lago, and HomeAway Real Estate – The Marketplace for Buying & Selling Vacation Real Estate.

About QuantumDigital

Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at www.quantumdigital.com.

For more information about the Ignite 2010 Real Estate Marketing Summit, visit www.quantumdigital.com/ignite10.

Media contact

Brianna McKinney, Penman PR

512.535.5066

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QuantumDigital, Inc. Releases Whitepaper that Summarizes Direct Marketing Best Practices Learned in 2009

jklemcke — Thu, 07 Jan 2010 20:31:12 +0000

Direct marketing leader shares strategies and tactics to help marketers prepare for success in 2010

Austin, Texas (January 7, 2010) – QuantumDigital, Inc., the complete online service provider of digital print, direct mail, email marketing and multi-channel marketing, today released a new whitepaper, “Year in Rewind: Marketing Lessons Learned in 2009”. The new whitepaper features a collection of strategies, tools and technologies that have helped marketers gain momentum and develop new business despite the economic situation. The full whitepaper is available for download here.

“More than any year before, 2009 was the year marketers had to find new ways to reduce spend, improve campaign results and grow long-term business,” said Eric Cosway, Executive Vice President and Chief Marketing Officer for QuantumDigital. “What we learned during this past year was the value of a well-rounded, integrated marketing mix that utilizes both traditional media and emerging digital media.”

New technologies paired with tried-and-true direct marketing tactics are giving marketers everything they are searching for – targeted marketing, increased response rates, reduced spend, consumer participation, speed, automation and more. Combining academic studies with actionable advice, marketers will benefit from this whitepaper’s detailed insights into determining the most effective media mix for marketing a business, including how to:

•Effectively synchronize online and offline marketing efforts to garner revenue-building benefits
•Leverage social media tools and social networking sites for word-of-mouth marketing
•Personalize direct marketing efforts to improve response rates, boost sales and promote action on the part of the customer
•Segment target audience lists based on location and various demographic characteristics to communicate value propositions with greater relevancy
•Employ event-triggered marketing tactics to automate portions of campaigns to stay in contact with prospects, while reducing expenses and easing workload

“In the current explosion of new marketing technology and innovation, it’s time for marketers to rethink their strategic vision in order to obtain a competitive edge in 2010,” said Cosway. “By connecting with customers through multiple channels, marketers give customers the power to choose when and how they want to do business, while companies benefit from wider brand exposure and increased opportunities to capture sales. Finding that sweet spot in multi-channel marketing offers a win-win solution for everyone involved.”

About QuantumDigital

Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at www.quantumdigital.com.

Media contact

Brianna McKinney, Penman PR

512.535.5066

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QuantumDigital, Inc. Rated One of the Best Companies to Work for in Texas

jklemcke — Tue, 05 Jan 2010 20:32:30 +0000

Direct marketing leader honored for its outstanding corporate culture and passionate employee base

Austin, Texas (January 5, 2010) – QuantumDigital, Inc., the complete online service provider of digital print, direct mail, email marketing and multi-channel marketing, today announced that it has been named one of the Best Companies to Work for in Texas for the year 2010.

The awards program was created in 2006 and is a project of TEXAS MONTHLY, the Texas Association of Business (TAB), the Texas State Council of the Society for Human Resource Management (TSC-SHRM) and the Best Companies Group.This is the first year that QuantumDigital has received this honor for its entrepreneurial culture that fosters passion, excellence, and teamwork.

This statewide survey and awards program was designed to identify, recognize and honor the best places of employment in Texas, benefiting the state’s economy, its workforce and businesses. The Best Companies to Work for in Texas 2010 list is made up of 85 companies.

To be considered for participation, companies had to fulfill all of the following eligibility requirements:

• Have at least 15 employees working in Texas

• Be a for-profit or not-for-profit business or government entity

• Be a publicly or privately held business

• Have a facility in the state of Texas

• Must be in business a minimum of 1 year

Companies from across the state entered the two-part process to determine the Best Companies to Work for in Texas. The first part consisted of evaluating each nominated company’s workplace policies, practices, and demographics. This part of the process was worth approximately 25% of the total evaluation. The second part consisted of an employee survey to measure the employee experience. This part of the process was worth approximately 75% of the total evaluation. The combined scores determined the top companies and the final ranking. The Best Companies Group managed the overall registration and survey process in Texas and also analyzed the data, using their expertise to determine the final rankings.

“I firmly believe that our culture is responsible for our success as a company and we are honored to have been chosen for this award,” said Steve Damman, President and CEO of QuantumDigital. “As we have grown, we’ve been able to effectively maintain transparency in the company where everyone has an ownership stake in a shared goal. Even more importantly, we have created a structure for supporting the development of each employee and manager as a total person; both personally and professionally. The result is higher retention, employee satisfaction, and greater productivity.”

QuantumDigital will be recognized and honored at the Best Companies to Work for in Texas awards ceremony on Thursday, January 28, 2010 at the Texas Association of Business 2010 Annual Conference. Additionally, the final rankings will be announced at an awards luncheon, to be held that same day at the AT&T Conference Center in Austin.

“When someone asks me what gets me most excited about working at QuantumDigital, it’s that with the company’s constant push to stay on the cutting edge of technology I’m continually presented with new and thought-provoking challenges,” said Calvin Brewer, Lead Production Graphic Designer who has been an employee of QuantumDigital for nearly ten years. “I’ve watched the company grow over the last decade and I can say that we have an amazing culture with an open-door policy and a supportive management team that makes working with my team like working with family.”

Here’s a video showing a brief glimpse into our corporate culture:

About QuantumDigital

Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at quantumdigital.com.

Media contact

Brianna McKinney, Penman PR

512.535.5066

Become a fan on Facebook

Ignite 2010 Real Estate Marketing Summit to Uncover New Trends and Technologies That Are Changing Communication Strategies in Real Estate

jklemcke — Wed, 09 Dec 2009 17:05:18 +0000

Real estate industry executives from across the nation to gather and prepare for success in the year 2010.

Austin, Texas (December 9, 2009) – Real estate industry executives from across Texas and the country will meet in Austin for the Ignite 2010 Real Estate Marketing Summit, presented by QuantumDigital, Inc, the complete online service provider of digital print, direct mail, email marketing and multi-channel marketing.

The summit, to be held January 19 and 20 at QuantumDigital, will feature fourteen real estate industry and marketing technology thought leaders to discuss how top real estate brokerages are steadily increasing their market share year after year, regardless of economic climate.

Designed exclusively for residential real estate executives, the Ignite 2010 Real Estate Marketing Summit is an opportunity for those invited to learn how other organizations and top real estate firms are communicating their value propositions in the marketplace and what they’re doing to make their direct marketing campaigns better, faster, stronger, more efficient and more precise.

The two-day summit will provide relevant knowledge regarding new technologies, trends, leadership, and ways to arm agents with relevant marketplace information that can help them promote properties more effectively, help their client’s make better decisions and bring in new business. Attendees will take away valuable information that can help streamline internal production processes and ultimately generate more business for all parties involved.

“The success of this event is its ability to bring together the most successful real estate and marketing industry professionals to determine how to set themselves up for success in this ever changing real estate landscape,” said Debbie Gurley, Vice President of Real Estate Sales for QuantumDigital. “This industry is being bombarded with information regarding the current state of the real estate market, making it challenging to determine the best steps to take to generate new leads and close business. Attendees will discover concepts and technologies that can streamline marketing and lead generation efforts, improve efficacy, save money and positively impact ROI that they can take back and put into practice in their organizations.”

Topics to be discussed at the summit include building and communicating value proposition, leadership, marketing strategy structure, marketing on demand programs, implementing a compelling recruiting system, luxury real estate in the new economy, search engine optimization, social media, agent productivity tools including MLS technology integration, and mobile marketing. Attendees will have the opportunity to network with industry experts and leaders from organizations such as REAL Trends, Prudential Gardner Realtors, @properties, Better Homes and Gardens Real Estate, Intero Real Estate, Leading Real Estate Companies of the World®, Weichert, REALTORS®, Coldwell Banker United, Roost and many others to discuss key issues affecting the real estate industry and marketplace today.

Sponsorship opportunities have just become available and Ignite 2010 is already sponsored by Steve Harney, Inc.

About QuantumDigital

Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at quantumdigital.com.

For more information about the Ignite 2010 Real Estate Marketing Summit, visit quantumdigital.com/ignite10.

Media contact

Brianna McKinney
Penman PR
512.535.5066
Brianna@PenmanPR.com

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QuantumDigital, Inc. Selected as Univar PP&S’s Strategic Direct Marketing Partner in Support of Its Sales Team

jklemcke — Mon, 07 Dec 2009 21:12:05 +0000

QuantumDigital partners with Univar PP&S, the nation’s largest distributor of professional pest control products, to provide automated and personalized direct marketing.

Austin, Texas (December 7, 2009) – Austin, Texas-based QuantumDigital, Inc., the complete online service provider for digital print, direct marketing, direct mail and multi-channel marketing, and Univar PP&S, the leading chemical distributor in the United States, providing more chemical products and related services than any other company in the marketplace, today announced that they have entered into a strategic marketing partnership to enhance Univar’s direct marketing capabilities.

With more than 20 years of experience in direct marketing, QuantumDigital’s technology will be leveraged to allow Univar’s sales team to deliver customized direct marketing solutions that speak directly to each current and potential customer. “We have the technology and expertise to help businesses of any size achieve their strategic marketing goals. As an industry leader, we deliver affordable, turnkey programs that allow our clients to develop, customize and manage campaigns across multiple channels of communication,” said Eric Cosway, Executive Vice President and Chief Marketing Officer of QuantumDigital. “We look forward to helping Univar to empower their sales associates with the marketing flexibility they need, while ensuring the company delivers the exceptional customer experiences that will keep its customers coming back.”

Specializing in streamlining direct marketing campaigns, QuantumDigital’s lead-generation marketing programs combine targeted, data-driven direct mail, email marketing and on-demand print collateral with new technology so sales teams can be more effective with their prospecting and marketing efforts and ultimately get more leads.

A salesperson can simply select the direct marketing piece they need, personalize its message, select a mailing list and the marketing pieces are in the mail the next business day.

The decision to partner with QuantumDigital was made by Univar in an effort to increase the overall effectiveness of their direct marketing initiatives. “Staying connected with our audience through direct marketing channels means that we need to take a more personal approach. Partnering with QuantumDigital will allow our sales team to segment our customer base so that relevant information is sent to the right targets,” said Karl J. Kisner, Director of Marketing for Univar PP&S. “We expect that automating and personalizing our direct marketing efforts will increase the production of our sales team. We are also excited by the prospect of measuring the return on our mailings, all while maintaining the integrity of the Univar brand.”

About QuantumDigital

QuantumDigital, Inc. is the leader in digital print, providing direct marketing, direct mail and multi-channel marketing, including mobile, to real estate brokers and agents and advertising and marketing agencies through a client-branded web interface. With claims as the number one Xerox customer in the United States and first all digital Xerox iGen3™ printer to achieve G7® Master qualification, QuantumDigital solves a common problem for print buyers: getting consistent color quality regardless of the technology, printer or location.

QuantumDigital’s all inclusive service for mailings allows personalized and targeted messages to be sent using variable data print technology to one or thousands or recipients at a time, with next business day turnaround. QuantumDigital’s technology allows for personalized, automated customer and prospect direct marketing campaigns that can easily be integrated with existing databases and CRM systems for a streamlined solution. Their national residential database is accessible online and allows users to identify demographics within specific geographic areas in order to create tailored, personalized mailings. QuantumDigital’s technology infrastructure also provides reporting analytics from data maintained by a proprietary database.

Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at quantumdigital.com.

About Univar Professional Products & Services

Univar is the leading chemical distributor in the United States, providing more chemical products and related services than any other company in the marketplace. Our wide distribution network, with 65 locations coast-to-coast, helps guarantee fast, reliable service to Univar Professional Products & Services customers.

Media contact for QuantumDigital

Brianna McKinney

Penman PR

512.535.5066

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