Details

Panel: Multichannel Marketing Strategies

Date: March 9, 2010

Time: 1:30pm to 2:45pm PST

Location: Brahm Room

Speaker: Debbie Gurley, Vice President, Real Estate Sales, QuantumDigital, Inc.

Attendees of the Multichannel Marketing Strategies panel will hear Gurley share the top three things on the minds of real estate companies in 2010:

• Merging social media and direct mail
• Using social media to establish relationships
• Automated marketing for lead generation

“I look forward to discussing how real estate professionals are using direct mail to drive customers and prospects to their Facebook pages, blogs, websites and Twitter pages,” said Gurley. “I will also reveal the strategy and results from a Super Bowl campaign QuantumDigital executed for HomeAway Real Estate that helped them drive awareness and increased signups, as well as our January Real Estate Marketing Summit – Ignite 2010.”

Additionally, attendees of the 2010 Leading Real Estate Companies of the World International Conference and Expo can visit the QuantumDigital booth to find out how real estate brokers and agents can automate their direct marketing and use direct mail to amplify their online efforts to generate leads and realize true profit. A look at what attendees will discover at the QuantumDigital booth:

Automated Direct Marketing

Save time, money and energy by automating farming campaigns. QuantumDigital incorporates technology with traditional direct marketing tools so agents can be proactive with follow-up efforts. By including unique information on each recipient’s postcard, agents can effectively track responses and collect additional data.

Broker benefit: By automating listings, for example, brokers can feel confident that marketing is taking place for each agent’s listings and that they are therefore gaining market share and increased transactions.

Agent benefit: Through automation, marketing becomes a nominal effort which allows agents more time to focus on what they do best.

Using Direct Mail to Amplify Online Marketing Efforts

Learn about a new postcard design series that helps real estate professionals increase website traffic, direct recipients to property listings and virtual tours posted online, and encourages recipients to interact with them via social networking profiles.

About QuantumDigital

QuantumDigital, Inc. is the leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. With claims as the number one Xerox customer in the United States and first all digital Xerox iGen3™ printer to achieve G7® Master qualification, QuantumDigital solves a common problem for print buyers: getting consistent color quality regardless of the technology, printer or location.

Guaranteeing next business day turnaround on all orders, QuantumDigital’s all inclusive service for mailings allows personalized and targeted messages to be sent using variable data print technology to one or thousands of recipients at a time. QuantumDigital’s technology allows for personalized, automated customer and prospect direct marketing campaigns that can easily be integrated with existing databases and CRM systems for a streamlined solution. Their national residential database is accessible online and allows users to identify demographics within specific geographic areas in order to create tailored, personalized mailings. QuantumDigital also provides direct mail and email programs that trigger automatic communications based on a campaign schedule, and reporting analytics from data maintained by a proprietary database.

With a commitment to delivering outstanding service, QuantumDigital advocates standards for responsible marketing and provides cutting-edge research and education to help improve results throughout the direct marketing process.  Providing greater flexibility and enterprise control, QuantumDigital clients can ensure that the right message is delivered to the right person at the right time.

Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at quantumdigital.com.

Media contact

Brianna McKinney

Penman PR

512.535.5066

Brianna@PenmanPR.com

PrintReady, currently available only for Windows, enables clients to submit orders and send files in almost any digital format direct to QuantumDigital in three easy steps:

1. Download and install the executable PrintReady program;
2. Open the file you wish to print in the application with which it was created and select “Print”, choosing “QuantumDigital PrintReady” from the list of available printers;
3. Complete the order process as usual.

QuantumDigital will print the order and, for all orders over $45, will ship it free for next business day delivery.

“PrintReady is but one example of the integration of knowledge and expertise we utilize to develop tools that streamline and automate printing efficiencies for our customers,” said Eric Cosway, Executive Vice President and Chief Marketing Officer, QuantumDigital. “The ability to determine the right print run for collateral materials is the bane of many marketing projects. PrintReady eliminates guesswork and overruns by empowering customers to run only what they need when they need it.”

QuantumDigital PrintReady is available for download at (http://quantumdigital.com/printready).

About QuantumDigital

QuantumDigital, Inc. is the leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. With claims as the number one Xerox customer in the United States and first all digital Xerox iGen3™ printer to achieve G7® Master qualification, QuantumDigital solves a common problem for print buyers: getting consistent color quality regardless of the technology, printer or location.

Guaranteeing next business day turnaround on all orders, QuantumDigital’s all inclusive service for mailings allows personalized and targeted messages to be sent using variable data print technology to one or thousands of recipients at a time. QuantumDigital’s technology allows for personalized, automated customer and prospect direct marketing campaigns that can easily be integrated with existing databases and CRM systems for a streamlined solution. Their national residential database is accessible online and allows users to identify demographics within specific geographic areas in order to create tailored, personalized mailings. QuantumDigital also provides direct mail and email programs that trigger automatic communications based on a campaign schedule, and reporting analytics from data maintained by a proprietary database.

With a commitment to delivering outstanding service, QuantumDigital advocates standards for responsible marketing and provides cutting-edge research and education to help improve results throughout the direct marketing process.  Providing greater flexibility and enterprise control, QuantumDigital clients can ensure that the right message is delivered to the right person at the right time.

Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at www.quantumdigital.com.

Media contact

Brianna McKinney, Penman PR

512.535.5066

Brianna@PenmanPR.com

Direct marketing leader shares results of 2009 real estate marketing survey

Austin, Texas (February 26, 2010) – QuantumDigital, Inc., the complete online service provider of digital print, direct mail, email marketing and multi-channel marketing, today released the results from its 2009 real estate industry market research study. The results include insights into the current and anticipated marketing behaviors of real estate agents, brokers and corporate level executives.

“We had three main objectives in putting together the 2009 survey,” said Eric Cosway, Executive Vice President and Chief Marketing Officer, QuantumDigital. “Building on what we learned in our 2008 survey, we wanted to gain an understanding of how real estate professionals are changing their marketing mix based on current market conditions, how different real estate groups market themselves and where additional needs lie, and how professionals at different experience and income levels spend their marketing budget for optimal results.”

Nearly 2,800 real estate professionals shared their experiences and plans with QuantumDigital through a third party market research company; 32 percent brokers, 49 percent agents and 19 percent corporate level executives.

Top three key learnings in 2009:

•In 2009, the four real estate marketing channels used were email, website marketing, direct mail and print (newspaper).
•Real estate professionals spend an average of 10% of their gross commissionable income (GCI) on marketing efforts.
•Sphere of influence/networking was the best way to garner new business.

Top three predictions for 2010:

•42 percent expect to earn under $50K in 2010. 32 percent expect to earn $50 – $100K. 19 percent expect to earn over $100K GCI.
•49 percent still agree that 10 percent of their GCI should be spent on marketing efforts in 2010.
•However, given the reality of the economic environment, 65 percent plan to reduce marketing efforts in 2010.

The remainder of the results, including social media usage and predictions, most popular listing websites and top real estate blogs, are available for download here.

About QuantumDigital

QuantumDigital, Inc. is the leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. With claims as the number one Xerox customer in the United States and first all digital Xerox iGen3™ printer to achieve G7® Master qualification, QuantumDigital solves a common problem for print buyers: getting consistent color quality regardless of the technology, printer or location.

Guaranteeing next business day turnaround on all orders, QuantumDigital’s all inclusive service for mailings allows personalized and targeted messages to be sent using variable data print technology to one or thousands of recipients at a time. QuantumDigital’s technology allows for personalized, automated customer and prospect direct marketing campaigns that can easily be integrated with existing databases and CRM systems for a streamlined solution. Their national residential database is accessible online and allows users to identify demographics within specific geographic areas in order to create tailored, personalized mailings. QuantumDigital also provides direct mail and email programs that trigger automatic communications based on a campaign schedule, and reporting analytics from data maintained by a proprietary database.

With a commitment to delivering outstanding service, QuantumDigital advocates standards for responsible marketing and provides cutting-edge research and education to help improve results throughout the direct marketing process.  Providing greater flexibility and enterprise control, QuantumDigital clients can ensure that the right message is delivered to the right person at the right time.

Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at www.quantumdigital.com.

Media contact

Brianna McKinney, Penman PR

512.535.5066

Brianna@PenmanPR.com

QuantumDigital has been working closely with real estate professionals for over 20 years. The company is focused on truly understanding the needs of the industry, educating brokers and agents on best practices, and developing marketing tools that offer results. Specializing in streamlining direct marketing campaigns, QuantumDigital’s real estate lead-generation marketing programs combine targeted, data-driven direct mail, email marketing and on-demand print collateral with new technology so agents can be more effective with their local prospecting and marketing efforts and ultimately get more leads.

“According to the results from an annual study from the Direct Marketing Association, spending on direct mail marketing is expected to increase by more than $1 billion in 2010,” said Eric Cosway, Executive Vice President and Chief Marketing Officer, QuantumDigital. “We expect that this is a result of companies beginning to understand how direct marketing can amplify other marketing efforts, including online. With our services for direct mail, printing and email still tried and true, we’re continually rolling out new products and tools to help our real estate customers stay on the cutting edge of this integrated marketing trend.”

Attendees of the Keller Williams 2010 Family Reunion and 2010 RE/MAX International Convention can visit QuantumDigital booths to find out how real estate brokers and agents can automate their direct marketing and use direct mail to amplify their online efforts to generate leads and realize true profit. A look at what attendees will discover at the QuantumDigital booths:

Automated Direct Marketing

Save time, money and energy by automating farming campaigns. QuantumDigital incorporates technology with traditional direct marketing tools so agents can be proactive with follow-up efforts. By including a unique code and personalized URL on each recipient’s postcard, agents can effectively track responses and collect additional data.

Broker benefit: By automating listings, for example, brokers can feel confident that marketing is taking place for each agent’s listings and that they are therefore gaining market share and increased transactions.

Agent benefit: Through automation, marketing becomes a nominal effort which allows agents more time to focus on what they do best.

Using Direct Mail to Amplify Online Marketing Efforts

Learn about a new postcard design series that helps real estate professionals increase website traffic, property listings posted online, virtual tours and social networking profiles.

About QuantumDigital

QuantumDigital, Inc. is the leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. With claims as the number one Xerox customer in the United States and first all digital Xerox iGen3™ printer to achieve G7® Master qualification, QuantumDigital solves a common problem for print buyers: getting consistent color quality regardless of the technology, printer or location.

Guaranteeing next business day turnaround on all orders, QuantumDigital’s all inclusive service for mailings allows personalized and targeted messages to be sent using variable data print technology to one or thousands of recipients at a time. QuantumDigital’s technology allows for personalized, automated customer and prospect direct marketing campaigns that can easily be integrated with existing databases and CRM systems for a streamlined solution. Their national residential database is accessible online and allows users to identify demographics within specific geographic areas in order to create tailored, personalized mailings. QuantumDigital also provides direct mail and email programs that trigger automatic communications based on a campaign schedule, and reporting analytics from data maintained by a proprietary database.

With a commitment to delivering outstanding service, QuantumDigital advocates standards for responsible marketing and provides cutting-edge research and education to help improve results throughout the direct marketing process.  Providing greater flexibility and enterprise control, QuantumDigital clients can ensure that the right message is delivered to the right person at the right time.

Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at www.quantumdigital.com.

Media contact

Brianna McKinney, Penman PR

512.535.5066

Brianna@PenmanPR.com

Case studies are judged on a combination of criteria, including measured results, value proposition, functionality, scalability, relevance, creativity, and innovation. The 2010 Panel of distinguished judges:

• Howie Fenton, Senior Technical Consultant, NAPL
• Dr. John Leininger, Professor Department of Graphic Communications, Clemson University
• Cary Sherburne, journalist, author, marketing consultant and WhatTheyThink Senior Editor

Best Practices Winner: Marketing Resource Center Category

Move, Inc. and QuantumDigital, Inc. – “Move.com Creates Automated Lead Generation Tool for Real Estate Agents”

Move, Inc., a leader in online real estate services, created this outstanding lead generation program for subscribing agents. Their Market Builder solution is used by over 61,000 agents and has produced more than 5.2 million printed pieces, with average response rates of 3%; generating a monthly print volume of 365,000 pieces.

The solution, built by QuantumDigital, Inc., provides a proven, trigger-based strategy and easy-to-use interface, with full automation for print fulfillment and order processing.

“We’re proud that the successful lead generation program implemented for our partner, Move, Inc., has been recognized with this Best Practices Award,” says QuantumDigital, Inc.’s Marketing Director, Jamie Klemcke. “Challenging the economic environment, the program enabled Move to show steady increases in monthly revenues and secured loyal, repeat customers. Receiving a PODi award for this innovative solution and use of technology is a wonderful achievement for Move and for the entire QuantumDigital team.”

Download the case study now>

Honorable Mention: Mercer and Kinetic Corporation – “Mercer Increases the Speed of Business with Purpose Driven Global Communications”*

Best Practices Winner: Direct Marketing Category

Girl Scouts Arizona Cactus Pine Council (GSACPC) and Allegra Print & Imaging/Scottsdale, AZ – “Girl Scouts Raises Funds with Support the Sash Campaign”

A decline in donations triggered the GSACPC’s Support the Sash. campaign to engage alumni and develop a network of new donors. Their solution, integrating digital print, personalized URLs, email, social media, and telesales, also employed a relevant segmentation strategy. They achieved a total response rate of 8.2%, strengthened relationships and grew their database for future campaigns. They also managed to increase the size of their average donation.

“It is exciting to work with progressive clients like Girl Scouts Arizona Cactus Pine Council. They were open to new channels of communication and they looked to Allegra to help build a strategy that would address their specific needs,” says Ted Raymond, owner of Allegra AZ. “We are honored to have our innovative work recognized by a respected organization like PODi.”

Honorable Mention: Rosemont College, Pacesetter Enterprises, and Digital Innovations Group – “Rosemont College Reconnects with Young Alumni” / “Rosemont College Engages Young Alumni with a Virtual Party”

Best Practices Winner: Self-Promotion Category

OTC Systems Ltd. – “OTC Systems Uses Cross-Media Marketing System to Attract Auto Dealers”*

OTC’s all-in-one marketing portal, OLA, is designed to enable automotive dealerships to create powerful personalized direct mail programs. They marketed the solution with their own award-winning promotional campaign, showcasing the technology and capabilities built into OLA. Their highly relevant, segmented program resulted in 23% response rates. Over 11% of respondents have signed up for the new portal solution.

“The team at OTC Systems is honored to be recognized with such a prestigious award that acknowledges our unique and effective technology-driven marketing solutions,” says OTC President, Tim Graham. “We look forward to further enabling marketers and printers to produce highly personalized and Emotionalized® programs through OTC System’s automated platform.”

Honorable Mention: DUKE – “DUKE Educates Customers About PURLs”

The first edition of 2010 PODi case studies, including most award winners, have recently been added to the Case Study Database. *Note: These case studies will be included in the 2nd edition for 2010. The second group of 2010 case studies will be added early this spring. The PODi Case Study Database is the only collection of its kind for the digital print marketplace. Access to over 400 case studies and reports is free to PODi members at www.podi.org.

For more information or to register for the 2010 AppForum, visit www.podiforum.org

About the PODi AppForum

The annual three-day PODi AppForum is the only industry conference dedicated exclusively to digital printing applications, with a truly independent, vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources, industry contacts, and expertise come together once a year to make the AppForum the cornerstone of what’s new and what’s next in digital print.

Print service providers and marketing experts learn the latest trends in one-to-one and relevant marketing, new profitable applications, and sales strategies. Thought-provoking sessions tackle productivity, operations, and print on demand technology. The diverse audience of printing and marketing professionals, end users, technology experts and others make the AppForum a dynamic networking opportunity. The intimate, low-key vendor hall encourages meaningful one-to-one communications, while showcasing the latest digital technology and professional services.

About PODi

PODi (www.podi.org) is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, Pitney Bowes and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses. Membership in PODi is open to companies and organizations involved in digital printing.

About Caslon

Caslon (www.caslon.net) helps companies leverage rapidly advancing digital technologies, especially digital printing. Since 1998, Caslon has been the international Affiliate of PODi, the Digital Printing Initiative. Caslon provides top-level services for the PODi organization, including managing the online case study database, the annual PODi AppForum, Find a Service Provider and the S3 Council.

About QuantumDigital

QuantumDigital, Inc. is the leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. With claims as the number one Xerox customer in the United States and first all digital Xerox iGen3™ printer to achieve G7® Master qualification, QuantumDigital solves a common problem for print buyers: getting consistent color quality regardless of the technology, printer or location.

Guaranteeing next business day turnaround on all orders, QuantumDigital’s all inclusive service for mailings allows personalized and targeted messages to be sent using variable data print technology to one or thousands of recipients at a time. QuantumDigital’s technology allows for personalized, automated customer and prospect direct marketing campaigns that can easily be integrated with existing databases and CRM systems for a streamlined solution. Their national residential database is accessible online and allows users to identify demographics within specific geographic areas in order to create tailored, personalized mailings. QuantumDigital also provides direct mail and email programs that trigger automatic communications based on a campaign schedule, and reporting analytics from data maintained by a proprietary database.

With a commitment to delivering outstanding service, QuantumDigital advocates standards for responsible marketing and provides cutting-edge research and education to help improve results throughout the direct marketing process.  Providing greater flexibility and enterprise control, QuantumDigital clients can ensure that the right message is delivered to the right person at the right time.

Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at quantumdigital.com.

Media contact

Brianna McKinney, Penman PR

512.535.5066

Brianna@PenmanPR.com

Follow us on Twitter

http://twitter.com/QuantumDigital

http://twitter.com/RealEstate_QD

Become a fan on Facebook

http://facebook.com/QuantumDigital

By Yvonne Lim Wilson Thursday, 21 January 2010

The Ignite real estate marketing summit Jan. 19–20 helped shine a light on the future of real estate sales. Summit meetings took place at the office of QuantumDigital, 8702 Cross Park Drive, in northeast Austin.

Discussion panels and lectures on the second day focused on the brokerage industry and also shared strategies to advance businesses through technology.

Sherry Chris, president and CEO of Better Homes and Gardens Real Estate, started her panel discussion, “Becoming a Next Generation Brokerage,” with a wake-up call about the future of real estate sales.

“With the current economic conditions, let’s get real here. Someone said, “Hope is not a strategy.” We need to leave the past behind,” Chris said.

Panelists shared their ideas on company culture, lead generation, downsizing office space and recruiting.

Panelist Krisstina Wise of The Good Life, a local real estate brokerage firm, talked about her experience leaving a traditional brokerage company to form her own company.

She compared traditional brokerage companies to the failing auto industry and said that change needs to happen.

“The consumers are not going to the agent who puts pumpkins at their doorstep anymore. They’re going to the web,” she said.

Brokerage firms need to provide better online services to not only attract customers, but to also provide a better service to their agents, she said.

Panelist Thad Wong of @properties in Chicago talked about the marketing and branding services his company provides to agents so they can focus their efforts on selling.

Brad Andersohn of Active Rain, an online real estate network, introduced the audience to a virtual real estate office. Realtors and brokers can use the site to meet, have conference calls and share documents in real time.

“It’s tomorrow’s technology, but it’s live now,” he said.

Participants also toured QuantumDigital, an online service provider for direct mail and print marketing products, which hosted the summit.

Visit www.quantummail.com/ignite10.

QuantumDigital announces two new postcard design series to help agents stand out from the competition within their local markets

Austin, Texas (January 13, 2010) – QuantumDigital, Inc, the complete online service provider of digital print, direct mail, email marketing and multi-channel marketing, today announced the availability of two new postcard design series customized for the real estate industry, intended to help brokers and agents open the door to new, personal ways of communicating with their prospects and customers.

In a nationwide survey of over 2,600 real estate professionals conducted by QuantumDigital in the fall of 2009, nearly half of real estate professionals stated that agents need to spend six to ten percent of their gross commissionable income on direct marketing in order to grow business. Brokers and agents are looking for ways to get the most value out of that investment. In that same survey, 67% reported that they are active on Facebook. In response, QuantumDigital has developed two new postcard series that help agents stand out from the competition within their local markets.

Social Media Postcards

Agents can use this series to let prospects know that they are engaged on Facebook and Twitter, giving them additional ways to connect. These new cards are also designed to help agents increase traffic to their website, blog, newsletter sign up and property listings posted online.

Personal Impact Postcards

This new series integrates unique information such as the recipient’s name and city on each direct mail piece sent. This personalization improves response rates and captures the attention of new prospects by helping agents’ just listed, just sold and farming cards stand out from the competition in their local markets.

“Transparency is key in real estate today. Consumers are demanding to be communicated with on their terms. More and more, this has meant that real estate professionals are joining the social media conversation,” said Eric Cosway, Executive Vice President and Chief Marketing Officer for QuantumDigital. “QuantumDigital’s new postcard designs will allow agents to offer their customers and prospects additional ways to get to know them and stay informed, and the personalization makes printed pieces more relevant and conversational in nature.”

Real estate professionals can learn how to combine social media with traditional marketing efforts in order to gain more exposure and attract opportunities by downloading one of QuantumDigital’s latest whitepapers, “Social Media and Direct Mail” and start creating postcards on the QuantumDigital Real Estate Website.

About QuantumDigital

QuantumDigital, Inc. is the leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. With claims as the number one Xerox customer in the United States and first all digital Xerox iGen3™ printer to achieve G7® Master qualification, QuantumDigital solves a common problem for print buyers: getting consistent color quality regardless of the technology, printer or location.

Guaranteeing next business day turnaround on all orders, QuantumDigital’s all inclusive service for mailings allows personalized and targeted messages to be sent using variable data print technology to one or thousands of recipients at a time. QuantumDigital’s technology allows for personalized, automated customer and prospect direct marketing campaigns that can easily be integrated with existing databases and CRM systems for a streamlined solution. Their national residential database is accessible online and allows users to identify demographics within specific geographic areas in order to create tailored, personalized mailings. QuantumDigital also provides direct mail and email programs that trigger automatic communications based on a campaign schedule, and reporting analytics from data maintained by a proprietary database.

With a commitment to delivering outstanding service, QuantumDigital advocates standards for responsible marketing and provides cutting-edge research and education to help improve results throughout the direct marketing process.  Providing greater flexibility and enterprise control, QuantumDigital clients can ensure that the right message is delivered to the right person at the right time.

Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at www.quantumdigital.com.

Media contact

Brianna McKinney, Penman PR

512.535.5066

Brianna@PenmanPR.com

Follow us on Twitter

http://twitter.com/QuantumDigital

http://twitter.com/RealEstate_QD

Become a fan on Facebook

http://facebook.com/QuantumDigital

Austin, Texas (January 11, 2010)

Press may attend the summit free of charge by registering with Brianna McKinney, Penman PR, at 512.535.5066 or Brianna@PenmanPR.com.

(All times are local).

Tuesday January 19, 2010

10:05 AM – 10:15 AM: Welcome Message

Jim Damman, Founder and Chairman, QuantumDigital

10:15 AM – 11:00 AM: Keynote – State of the Union

Steve Murray, President of REAL Trends
Gino Blefari, Founder and CEO of Intero Real Estate
Ed Krafchow, President and CEO of Prudential California

11:00 AM – 11:45 AM: Building and Communicating Your Organization’s Value Proposition

Rick Haase, General Manager of Prudential Gardner, Realtors

11:45 AM – 12:15 PM: Leadership in the Current Real Estate Environment

Steve Harney, Founder of Keeping Current Matters™

12:15 PM – 12:45 PM Leadership/Value Proposition (Panel & Discussion)

Eric Cosway, EVP and CMO, QuantumDigital

1:15 PM – 2:15 PM: How Top Producing Real Estate Professionals are Structuring Their Marketing Mixes

Eric Cosway, EVP and CMO, QuantumDigital
Jamie Klemcke, Marketing Director, QuantumDigital
Dorie Dillard with Coldwell Banker United, REALTORS
Amanda McMillan with Prudential Rubloff Properties
Kelly Price with Kelly Price & Company
Shane White with RE/MAX Town & Country

2:15 PM – 3:00 PM: Marketing-On-Demand

Helen Edwards, President of Coldwell Banker United, REALTORS (Austin Region)
Martin Rueter, President of Weichert Real Estate Affiliates

3:15 PM – 3:45 PM: Implementing a Complete Recruiting System: Why Should You?

Glen Jaffee, Vice President of Alignmark Corporation

3:45 PM – 4:45 PM: Luxury Real Estate in the New Economy

Stephanie Pfeffer, Director of Integrated Marketing for Luxury Portfolio Fine Property Collection®, Leading Real Estate Companies of the World® (Facilitator)
Charlotte Lipscomb with Avenue One Properties
Patty McCarthy with William Raveis Real Estate
Christi Davidson with Keller Williams Realty

Wednesday January 20, 2010

9:00 AM – 9:30 AM: Networking Breakfast and Welcome Message

Jamie Klemcke, Marketing Director, QuantumDigital

9:30 AM – 10:00 AM: How Brokerages Are Facing the Issues of 2010

Steve Murray, President of REAL Trends (Facilitator)
Earl Lee, President of Prudential Real Estate
Bryon Ellington, Chief Products Officer of Keller Williams
Nick Bailey, Regional Vice President of RE/MAX Florida Region

10:00 AM – 11:30 AM: The Technology Behind ROI (QuantumDigital Facility Tour)

Freddie Baird, EVP and COO, QuantumDigital

11:30 AM – 12:45 PM: Becoming a Next Generation Brokerage

Sherry Chris, President and CEO of Better Homes and Gardens Real Estate (Facilitator)
Ken Baris, President of Jordan Baris, Inc. Realtors
Krisstina Wise, Principal/Broker of The GoodLife Team
Thaddeus Wong, Co-Founder of @properties

1:15 PM – 1:35 PM: Offline Meets Online: Integrating Social Media into the Mix

Derek Overbey, Senior Director of Marketing and Social Media for Roost

1:35 PM – 1:55 PM How to Win with Local Search on the Internet

Bill Leake, President and CEO of Apogee Search

1:55 PM – 2:15 PM: Improving Agent Productivity through Technology that Makes Sense (Panel & Discussion)

Kevin Kaplan, Vice President Marketing & Technology for Long Companies

2:15 PM – 2:35 PM: Technology & Innovation that’s Shaping the Industry: An Introduction to Mobile Marketing

Tony Romeo, President of KWKLY Mobile Solutions

2:45 PM – 3:05 PM: Consideration in Using New Technologies for Better Results (Panel & Discussion)

Eric Cosway, EVP and CMO, QuantumDigital

3:05 PM – 3:15 PM Closing Remarks

Steve Damman, President and CEO of QuantumDigital

The invitation only summit offers a unique opportunity for organizations to sponsor this gathering of prestigious real estate executives from across the nation. There are multiple ways to show support of the industry through this event and interested parties can contact Debbie Gurley at 512.617.2325 or debbie_gurley@quantumdigital.com for further sponsorship information.

Sponsorship opportunities are available and Ignite 2010 is currently sponsored by Steve Harney, Inc., Platinum Sales Systems LP, La Bella Vista Del Lago, and HomeAway Real Estate – The Marketplace for Buying & Selling Vacation Real Estate.

About QuantumDigital

QuantumDigital, Inc. is the leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. With claims as the number one Xerox customer in the United States and first all digital Xerox iGen3™ printer to achieve G7® Master qualification, QuantumDigital solves a common problem for print buyers: getting consistent color quality regardless of the technology, printer or location.

Guaranteeing next business day turnaround on all orders, QuantumDigital’s all inclusive service for mailings allows personalized and targeted messages to be sent using variable data print technology to one or thousands of recipients at a time. QuantumDigital’s technology allows for personalized, automated customer and prospect direct marketing campaigns that can easily be integrated with existing databases and CRM systems for a streamlined solution. Their national residential database is accessible online and allows users to identify demographics within specific geographic areas in order to create tailored, personalized mailings. QuantumDigital also provides direct mail and email programs that trigger automatic communications based on a campaign schedule, and reporting analytics from data maintained by a proprietary database.

With a commitment to delivering outstanding service, QuantumDigital advocates standards for responsible marketing and provides cutting-edge research and education to help improve results throughout the direct marketing process.  Providing greater flexibility and enterprise control, QuantumDigital clients can ensure that the right message is delivered to the right person at the right time.

Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at www.quantumdigital.com.

For more information about the Ignite 2010 Real Estate Marketing Summit, visit www.quantumdigital.com/ignite10.

Media contact

Brianna McKinney, Penman PR

512.535.5066

Brianna@PenmanPR.com

Follow us on Twitter

http://twitter.com/QuantumDigital

http://twitter.com/RealEstate_QD

Become a fan on Facebook

http://facebook.com/QuantumDigital