QuantumDigital

HUFF Realty Selects QuantumDigital as Strategic Direct Marketing Partner

jklemcke — Mon, 30 Aug 2010 22:43:01 +0000

QuantumDigital Continues to Partner with Top Real Estate Firms That Seek Automated Lead Generation Marketing Programs, Targeted Direct Mail, On-Demand Printing, and Email Marketing

Austin, Texas (August 30, 2010) – Austin, Texas-based QuantumDigital, Inc., the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, and HUFF Realty of Florence, Kentucky, today announced that they have entered into a strategic marketing partnership to automate lead generation, increase listing opportunities and enhance HUFF Realty’s direct mail marketing capabilities.

“We were impressed by the simplicity and ease of use of the entire program. In this current market agents have to work twice as hard for their clients and they must be efficient and smart with their time. The QuantumDigital solution streamlines the process for our agents to market their properties. The online system is logical and easy to use, plus it pulls the data from our MLS to give agents a head start on their projects by pre-populating the document with the listing information and photos. And TriggerMarketing^TM is an additional layer that assists agents in capturing leads with just the click of a button,” said Joe Price, Chief Executive Officer, HUFF Realty. “We anticipate that QuantumDigital will reduce our spending for printed materials and bulk mail, plus it will save agents valuable time allowing them to focus on what they do best – managing the complexities of real estate transactions for their clients.”

QuantumDigital has been working closely with real estate professionals for over 20 years. The company is focused on truly understanding the needs of the industry, educating brokers and agents on best marketing practices, and providing innovative marketing tools that deliver results. Specializing in streamlining and measuring direct marketing campaigns, QuantumDigital’s lead-generating real estate marketing programs combine targeted, data-driven direct mail, email marketing and on-demand print collateral with new technology so agents can maximize efficacy of their marketing efforts, and ultimately, obtain more leads and listing opportunities.

Last spring QuantumDigital introduced TriggerMarketing, the first automated, event-driven lead generation program to integrate with web-enabled mobile devices. Designed to help businesses increase productivity, QuantumDigital’s TriggerMarketing program gives users an automated way to initiate direct marketing campaigns, receive real-time warm/qualified lead notifications, and track results—all from a PDA while out in the field. The program is just one more way that QuantumDigital is providing innovative marketing and lead generation services for real estate direct marketing.

QuantumDigital’s technology continues to revolutionize real estate direct marketing as proven by thousands of today’s top producers who leverage QuantumDigital’s marketing programs, including top real estate firms Coldwell Banker UNITED, REALTORS®, Keller Williams Realty, Long & Foster Companies^®, RE/MAX International Inc., Weichert^®, Realtors®, Prudential Gary Greene, Crye-Leike REALTORS® and others. The partnership between QuantumDigital and HUFF Realty is yet another example of why QuantumDigital is the viable, trusted choice for real estate firms.

“QuantumDigital is committed to developing marketing solutions that meet the needs and address the challenges of this highly competitive industry,” said Debbie Gurley, Vice President of Real Estate Sales, QuantumDigital. “We are focused on offering cutting-edge programs and products that help our partners capture more market share and stand out from the competition. We’re happy to partner with HUFF Realty in order to take their marketing efforts to a new level.”

About QuantumDigital

QuantumDigital, Inc. is the turnkey provider for measurable direct mail, on-demand printing and email marketing, specializing in developing data-driven integrated direct marketing programs. By leveraging the latest technologies, QuantumDigital is able to offer real estate professionals, small businesses and enterprise-level organizations a more targeted, measurable and integrated approach to direct response marketing and lead generation. Founded in 1986, QuantumDigital is based in Austin, Texas. Visit QuantumDigital at www.quantumdigital.com

About HUFF Realty

HUFF Realty is a member of HomeServices of America, Inc., the second largest home services provider in the United States. HomeServices, a Berkshire Hathaway affiliate, operates in 20 states under 22 residential real estate brand names. HUFF Realty is a company built on family values, integrity, and results. Growing to more than 700 agents and surpassing one billion dollars in annual sales, HUFF Realty provides the expertise and personal care you need and deserve. HUFF Realty clients enjoy the benefits of a full service Brokerage, including mortgage, title, insurance, relocation, rental, home warranty, new construction, and commercial services. For more information about HUFF Realty, visit www.HUFF.com featuring more than 20,000 local listings and 2 million national listings.

Media contact for QuantumDigital

Holly Edger, Penman PR

512.694.8621

Holly@PenmanPR.com

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QuantumDigital, Inc. Releases Whitepaper Focused on Leveraging Technology to Improve Direct Mail ROI

jklemcke — Thu, 12 Aug 2010 15:16:13 +0000

Direct marketing leader explains how direct mail can still play a key role in a successful integrated direct marketing campaign

Austin, Texas (August 9, 2010) – QuantumDigital, Inc., the complete online service provider of digital print, direct mail, email marketing and multi-channel marketing, today released a new whitepaper, “Leveraging Technology to Improve Direct Mail ROI.” The whitepaper explains how today’s marketers are blending sophisticated marketing technologies with direct mail and other emerging channels to track campaign elements, collect valuable lead data and generate ROI metrics. The whitepaper was written to demonstrate how to leverage new technologies— including QR codes, mobile texting, and marketing automation—in ways that motivate consumer engagement and response while giving a boost to a company’s bottom line. The full whitepaper is available for download here.

“The direct marketing landscape has undergone a shift to embrace these new technologies, but direct mail is not going to disappear anytime soon,” said Jamie Klemcke, Director of Marketing, QuantumDigital. “The integration of new technologies in direct mail processes is making extreme personalization, pinpoint targeting and database-driven triggered direct mail campaigns not only possible, but timely, affordable and effective.”

As campaigns have shifted toward social media and online marketing in recent years, many marketers have turned away from direct mail campaigns, arguing that mailings are no longer an effective way to market to customers and prospects. And while some marketers believe that targeted emails and Facebook fan pages are the way to reach new customers in today’s marketplace, this whitepaper provides detailed examples for using new technologies in combination with direct mail to easily A/B test creative and messaging, serve warm leads back in real-time, track a campaign’s ROI and quickly launch a more cost effective multi-touch campaign. Technologies considered include:

• Personalization
• Variable Data Printing
• Unique Codes
• Personalized URLs (PURLs)
• Quick Response (QR) Codes
• Mobile Marketing

“Despite all the advances in technology and the new marketing channels available to today’s marketer, direct mail is still a true workhorse for finding new customers and building increased customer loyalty among existing customers,” said Klemcke. “Today’s technological advances are improving the ROI on integrated direct marketing campaigns and marketers who summarily dismiss direct mail as a part of their campaigns are ignoring an important opportunity to improve campaign response rates.”

About QuantumDigital

QuantumDigital, Inc. is the technology leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. Founded in 1986, QuantumDigital is based in Austin, Texas. Visit QuantumDigital at www.quantumdigital.com

Media contact

Holly Edger, Penman PR
512.694.8621
Holly@PenmanPR.com

QuantumDigital’s Love Campaign Recognized by the DMA’s ECHO Awards

cfedor — Wed, 04 Aug 2010 04:28:32 +0000

Austin, Texas (August 4, 2010) – Austin, Texas-based QuantumDigital, Inc., the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, announced today that their Love Campaign has been recognized by both the Direct Marketing Association’s (DMA) International ECHO Award Competition and Deliver Magazine’s “Brag Room.”

Acknowledged by many to be the most coveted awards in direct marketing, the DMA International ECHO Awards Competition honors the world’s best direct marketing campaigns—campaigns that have raised the bar in terms of strategy, creativity and results. In addition to demonstrating best practices in direct marketing and creative execution, campaigns recognized by the DMA’s ECHO Awards reveal insight into audience behavior and are used as benchmarks for future campaigns in the direct marketing industry. The “Brag Room,” presented by Deliver Magazine, facilitates sharing of marketing best practices by featuring some of the smartest and most creative direct mail campaigns in an online showcase.

Targeting high-level decision makers in the real estate industry, the Love Campaign sought to reintroduce QuantumDigital as a dedicated partner and direct marketing service provider, serving the real estate industry for over 22 years. The multi-touch prospecting campaign utilized a coordinated strategy including direct mail, triggered emails and personalized landing pages in order to secure one-on-one strategic marketing sessions with key prospects. The campaign generated an enormous buzz in the real estate community and generated a 22.5% response rate.

“The Love Campaign was launched to showcase our commitment to the real estate industry and emphasize our ongoing partnership,” said Steve Damman, President and CEO of QuantumDigital. “Being recognized by these industry leaders is an enormous honor. It reinforces the fact that we successfully develop direct marketing programs and strategies to capture attention, motivate response, and drive measurable results that ultimately improve the bottom line.”

Campaign Summary

Touch 1: Scheduled to deliver around Valentine’s Day, a personalized greeting card accompanied by a small box of chocolates was mailed to prospects.

Touch 2: Shortly after delivery of the greeting card, a personalized email was sent as follow up to keep QuantumDigital top of mind.

Touch 3: A package containing a photo frame adorned with hearts and a personalized information booklet was sent to prospects. A small insert invited prospects to visit a personalized landing page for details on setting up a discovery session.

Touch 4: Personalized landing pages were designed to look like a profile page on a matchmaking site—describing QuantumDigital, partnership benefits, and options for connecting through a discovery session.

Touch 5: Timed to deploy shortly after delivery of the photo frame/booklet package, a follow-up email was sent to non-repsonders. It directed them to their personalized landing page detailing ways to connect with QuantumDigital through a discovery session.

Touch 6: A package was sent to a sample group of prospects formally inviting them to meet in person, either at their location or in Austin. To generate excitement about a visit to Austin, Texas (the live music capital of the world), a guitar sculpture was paired with the invitation card.

About QuantumDigital
QuantumDigital, Inc. is the technology leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. Founded in 1986, QuantumDigital is based in Austin, Texas. Visit QuantumDigital at www.quantumdigital.com

Media contact for QuantumDigital
Holly Edger
Penman PR
512.694.8621
Holly@PenmanPR.com

QuantumDigital, Inc. Announces Webinar, “Triggers, Events and Marketing Automation”

jklemcke — Mon, 19 Jul 2010 14:48:29 +0000

QuantumDigital partners with Target Marketing to present webinar on pairing the right data with the right strategy for success

Austin, Texas (July 19, 2010) – QuantumDigital, Inc, the complete online service provider of digital print, direct marketing, direct mail and multi-channel marketing, today announced its sponsorship of a webinar titled “Triggers, Events and Marketing Automation.” Presented by Target Marketing, the webinar will offer examples of how to successfully use marketing automation to streamline marketing contact processes, respond to in-market leads more quickly and win more sales opportunities for stronger customer lifetime value. QuantumDigital client, Futureguard Building Products, will participate in the webinar which is scheduled to take place on July 22, 2010 at 1:00pm CST.

Details:

Triggers, Events and Marketing Automation

July 22, 2010

1:00pm CST

Online registration available at http://bit.ly/qd-webinar-triggers

Speakers:

Kirsten Cutshall, President, Steel Advertising & Interactive

Alan Weber, Principal, Data to Strategy Group

Ed Keough, Senior VP of Sales and Marketing, Futureguard Building Products

Moderated by Hallie Mummert, Editor in Chief, Target Marketing

Webinar attendees will learn more about:

Benefits of marketing automation
How to develop sound business rules for triggers
What contacts should and shouldn’t be automated
Where automation fits into your overall marketing program

“Utilizing automated, event-triggered marketing programs which integrate offline and online elements can maximize return on investment, optimize marketing efficiency and attract more qualified leads,” said Jamie Klemcke, Marketing Director, QuantumDigital. “But to truly reap the benefits of such programs, marketers need to first outline a clear strategy for prospecting/lead generation and understand how to best pair it with marketing technologies in order to get the intended result.”

About QuantumDigital

Media contact

Holly Edger, Penman PR

512.694.8621

Holly@PenmanPR.com

Crye-Leike Automates Field Marketing Using QuantumDigital’s TriggerMarketing™

jklemcke — Mon, 19 Jul 2010 14:37:29 +0000

TriggerMarketing Enhances Lead Generation for Crye-Leike Agents

Austin, Texas (July 15, 2010) – Austin, Texas-based QuantumDigital, Inc., the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, announced today that Crye-Leike^®, REALTORS^® has launched TriggerMarketing, QuantumDigital’s automated neighborhood marketing program, in support of its agents.

According to Keith Sullivan, Crye-Leike, REALTORS Vice President and Chief Marketing Officer, “TriggerMarketing enhances our agents’ ability to quickly and effectively market properties in the surrounding area. By turning over these mailings to QuantumDigital, our agents can focus on what they do best – real estate, mortgage, title and insurance.”

After 32 years of producing collateral internally for its 3,500 plus real estate force, Crye-Leike partnered with QuantumDigital last year to enhance their direct marketing capabilities. TriggerMarketing is the latest initiative to help streamline Crye-Leike agents’ marketing efforts and make them more effective.

When a Crye-Leike agent receives a new listing, TriggerMarketing will automatically send an email message to the real estate professional’s internet-enabled mobile device which prompts him or her to initiate distribution of personalized direct mail pieces to the surrounding area or neighborhood, via QuantumDigital.

The mailings will alert other potential customers in the neighborhood of the new listing and provide information about the property. “In today’s real estate environment, our sales associates are having to work much harder and smarter on every single real estate transaction. By using QuantumDigital’s turnkey solution, prospects are notified of the new listing automatically and immediately, without requiring the agent to go back to their desk to initiate the mailing,” continued Sullivan. “This will enhance the overall marketing and lead generation experience and ultimately increase productivity and profit for our agents.”

QuantumDigital is focused on truly understanding the needs of the industry, educating brokers and agents on best practices, and developing marketing tools that offer results. Specializing in streamlining direct marketing campaigns, QuantumDigital’s real estate lead-generation marketing programs combine targeted, data-driven direct mail, email marketing and on-demand print collateral with new technology so agents can be more effective with their local prospecting and marketing efforts and ultimately get more leads.

About QuantumDigital

About Crye-Leike, REALTORS

Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977. Today, Crye-Leike, the nation’s 6th largest real estate company, has a network of more than 3,000 licensed sales associates based out of more than 120 corporate and franchise offices located through-out the eight-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi and North Carolina.

Crye-Leike is a full-service real estate company offering buyers and sellers services in: residential sales, mortgage, title, insurance, business brokerage and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services. In 2008, Crye-Leike attained a sales volume in excess of $4.2 billion with 25,871 homes sold.

Media contact for QuantumDigital

Holly Edger, Penman PR

512.694.8621

Holly@PenmanPR.com

Morton Buildings’ Sales Team Automates Lead Generation with QuantumDigital’s TriggerMarketing™

jklemcke — Fri, 09 Jul 2010 18:03:36 +0000

Morton Buildings Adopts QuantumDigital’s TriggerMarketing™ to Increase Field Sales Leads

Austin, Texas (July 9, 2010) – Austin, Texas-based QuantumDigital, Inc., the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, announced today that Morton Buildings, Inc. has launched TriggerMarketing, QuantumDigital’s automated neighborhood marketing program. In business for more than 100 years, Morton Buildings is the leader in post-frame construction in the United States, constructing thousands of buildings a year, from garages, machine storage buildings and horse barns to hobby shops, homes and commercial buildings.

According to Brian Haraf, Marketing Manager for Morton Buildings, “We chose to implement TriggerMarketing to make it as easy as possible for Morton sales consultants to actively market to target prospects within their territory. We expect the program to enable our consultants to generate new leads without leaving the field and to generate awareness for Morton Buildings nationwide.”

When a new Morton Building is sold anywhere in the nation, TriggerMarketing will automatically send an email message to the Morton sales consultant’s Internet-enabled mobile device. The sales representative is prompted to initiate distribution of personalized direct mail pieces to the surrounding neighborhood via QuantumDigital, enabling him or her to kick off the mailing without the need to go back to their desk.

The mailings will alert other potential customers in the neighborhood to the new building and raise Morton Buildings’ profile within the area. “By using QuantumDigital’s solution, we hope to build the local Morton Buildings’ presence and increase both the quantity and quality of sales leads,” continued Haraf.

A customer since 2005, Morton Buildings joins the growing number of companies leveraging QuantumDigital’s TriggerMarketing program to automate their local marketing efforts and uncover leads in local neighborhoods.

About QuantumDigital

About Morton Buildings

Morton Buildings, Inc., is America’s leader in post-frame construction. They operate over 100 construction centers, six manufacturing plants and have sales offices in 36 states.

Media contact for QuantumDigital

Holly Edger, Penman PR

512.694.8621

Holly@PenmanPR.com

From Marketing Powers Activate: Think Locally: Effective Prospecting Through Neighborhood Marketing

admin — Fri, 02 Jul 2010 15:05:13 +0000

This is re-posted from Marketing Powers Activate.

By Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital

With the growth of social media and online marketing in recent years, many marketers have turned away from direct mail campaigns, arguing that mass mailings are no longer an effective way to market to prospects. They believe that targeted e-mails and Facebook fan pages are the way to reach new customers in today’s marketplace. But, I contend that direct mail is becoming an integral part of today’s multi-channel direct marketing efforts and can be a cost effective way to grow your prospect database. Marketers are already starting to use this medium to direct traffic online to Web sites and social networking sites—and even to initiate mobile text marketing campaigns.

In reality, it only makes sense for companies with a local presence to target customers that are located in close geographical proximity to them. Tom Feltenstein, author and top local marketing proponent, advocates targeting your marketing efforts to specific neighborhoods, “making sure your message is delivered only to people most likely to be your customers — those within 10 miles or 10 minutes of your door.”

Neighborhood marketing is an easy way to focus on those prospects that live or work in close physical proximity to a location or the area a business serves, and direct mail is an effective way to reach them.

What is neighborhood marketing?
“Neighborhood marketing” refers to the practice of targeting specific prospects in a particular neighborhood with a targeted postcard or other mail piece. Instead of being limited to blasting direct mail pieces to thousands of prospects in a particular ZIP code, new technologies are making it easier to segment and target specific audiences based on location and demographics—allowing marketers to control exactly to whom and where they send direct mail pieces. The ability to precisely target specific audiences is helping marketers cut costs while increasing the effectiveness of marketing campaigns.

For example, placing a personalized, targeted marketing message via post card or letter in front of the neighbors of the location where you’ve just completed a successful job allows you to advertise your business to other potential customers in the neighborhood. Everyone notices when a neighbor landscapes their yard or installs a new pool, so it makes sense to use that as an opportunity to tell them about your services.

Who is it good for?
Companies that provide home services such as roofers, plumbers, HVAC specialists, remodelers, window replacement companies, realtors and landscapers could all benefit from a neighborhood marketing campaign. Businesses focused on consumers in a specific geographic area such as a dry cleaner, restaurant or real estate agent can also use neighborhood marketing to prospect for customers in their particular geographic region.

As in the example above, by targeting areas surrounding a recently completed transaction, a business can identify new prospects and obtain referral business. In this case, the physical address of the original transaction can be used as the point of reference when introducing a product or service to those neighborhood prospects.
In the case of a dry cleaner, house cleaning or restaurant delivery service, the business can let the local community know that they are in the area through a neighborhood marketing campaign, offering a coupon for a discount on services or other similar offer.

Local prospecting campaigns such as the ones described above can easily be automated when digital print technologies are integrated with corporate databases. For example, when a job is completed, a new record of the transaction could trigger a mailing to prospects located within a specific radius of the job site. Responses to the mailing would automatically generate warm lead notifications, enabling them to quickly follow up on a new prospect. Reports can be automatically generated to show how their direct mail campaign is doing, enabling the marketer to make quick tweaks to the program to increase effectiveness.

Best practices for neighborhood marketing mail piece design
Successful direct mail campaigns include a clear call to action on all direct mail pieces. In addition, the piece should clearly (and noticeably) promote a strong offer for those who choose to respond. Believe it or not, many people send out direct mail without an attractive offer. Including a short customer testimonial is another effective tactic for a successful neighborhood marketing campaign. Simply utilizing these best practices can lead to campaigns with response rates in the 5-6% range. Adding personalization can increase response rates even further by making the piece more relevant to the recipient.

Metrics to measure ROI
By leveraging a strong call to action to drive a prospect to a company’s Web site, the company can collect additional prospect data, enabling them to follow up on warm leads and even nurture leads that aren’t yet ready to convert.

Simple Web site traffic analytics can provide information about the prospects and what they are interested in. Online coupon redemption and Web surveys enable the company to develop a more detailed database and to subsequently create more relevant and personalized follow-up campaigns.

Neighborhood marketing provides a cost-effective way to generate referrals and obtain new customers in the geographic area that many companies serve and should be a component of their integrated marketing efforts.

From Inman News: Franchise networks embrace high-tech direct mail

jklemcke — Wed, 02 Jun 2010 16:14:39 +0000

This is re-posted from Inman News.

The Better Homes and Gardens Real Estate franchise network has launched a new direct marketing platform, the Realogy Corp. subsidiary announced Tuesday.

Through the PinPoint platform, real estate professionals can identify potential clients by geography and demographics and create customized direct-mail advertising that they can order from an online vendor.

“This easy-to-use system saves our agents time while guaranteeing a highly targeted campaign to ensure optimal success,” said Sherry Chris, the network’s president and CEO, in a statement.

Agents and brokers can use the platform to send out mailers targeting consumers who fit certain segments of the population. These include first-time homebuyers without children, first-time homebuyers with children, move-up consumers, empty-nesters, mature consumers, and second-home buyers, the announcement said.

The platform is based on a database of more than 85 million consumers maintained by media and marketing company Meredith Corp., which owns the Better Homes and Gardens trademark and publishes the Better Homes and Gardens magazine, among others.

The Better Homes and Gardens Real Estate network has about 125 offices and 5,000 sales associates in 16 states.

The Weichert, Realtors franchise network also recently launched a direct-mail platform. Weichert LeadLink automatically creates a “Just Listed” card for each new listing from data entered in a multiple listing service. The listing agent can preview the postcard before placing an order, and the cards are then mailed to 50 addresses around the listed home.

The postcards help “sales associates increase marketing recognition in the neighborhood,” the company said.

Each card includes a web address and a unique code to a customized web page.

“The system then provides real-time leads to sales associates via e-mail, including a notification for every person who visits the website and another for those who fill out the (contact) form,” the company said.

Weichert developed LeadLink in conjunction with digital marketing company QuantumDigital. Weichert has about 500 sales offices, both company-owned and independently franchised, and about 18,000 sales associates.

From Marketing Powers Activate: New Service Lets Realtors Send Direct Mail from Their Mobile Devices

jklemcke — Wed, 02 Jun 2010 15:58:54 +0000

This is re-posted from Marketing Powers Activate.

By Chantal Tode on May 28th, 2010

QuantumDigital has introduced a new Web-to-print service that eliminates the need for going onto a portal to create marketing materials. Instead, employees receive pre-populated templates on their internet-enabled mobile devices that they can approve for mailing with a click.

“It takes time and effort for someone to log on a portal and design” marketing materials, says Eric Cosway, CMO at QuantumDigital. Small businesses like real estate franchises used to have marketing coordinators who could do this work. In these economically tight times, however, this is often no longer the case. As a result, agents and sales people in the field are expected to create their own marketing materials. Which means it often simply doesn’t happen, resulting in barely used Web-to-print systems, says Cosway.

QuantumDigital’s new TriggerMarketing™ program addresses this issue with an automated system that allows individuals to initiate a direct marketing campaign from their mobile device. For example, when a new house is listed for sale, the agent handling the house receives an e-mail asking if he or she would like to send direct mail to houses in the same neighborhood as the listed house. This is a common lead generating strategy for real estate agents. The agent can review a template with all the necessary information already pre-populated and simply click to place the order. If one of the direct mail recipients goes online to request additional information, the agent is notified via e-mail and can follow up.

The TriggerMarketing platform pulls the necessary information from the data feeds that real estate companies use for listing new houses—sending that data, including imagery, to the templates on file as well as data for 50 to 100 addresses in the same neighborhood. Each card is created with a unique key code, which triggers the system to send an e-mail to the agent when the recipient goes to the site listed on the card and enters the code. If recipients request more information on the site, they are asked to give their e-mail address. At this point, QuantumDigital can feed a lead source with physical address and e-mail address into the company’s CRM system.

“There’s a lot of database work” behind the new program, explains Cosway, adding that the company added a second database expert to its staff specifically for this project. The company’s IT staff consists of approximately 25 employees, 30% of which are currently working on this project.

Weichert Realtors, one of QuantumDigital’s first customers for the new program, has been live with TriggerMarketing since March and reports that 10% of its agents are using the system. In addition to real estate, QuantumDigital feels the program can work for any type of franchise organization providing household services, such as roofers, landscapers and home and cleaning services companies.

“There are endless triggers we can use to be able to do local marketing around,” says Cosway. His expectation is that by making it easier for employees in the field to order localized direct mail, it will drive the use of direct mail by local companies.

Prudential Gary Greene Adopts QuantumDigital’s TriggerMarketing to Gain Lead Generation Efficiencies

jklemcke — Wed, 26 May 2010 21:31:50 +0000

Prudential Gary Greene launches QuantumDigital’s TriggerMarketing to expand its agents’ ability to capture and track leads

Austin, Texas (May 26, 2010) – QuantumDigital, Inc, the complete online service provider of digital print, direct mail, and multi-channel marketing, today announced that Prudential Gary Greene has launched TriggerMarketing™, QuantumDigital’s automated neighborhood marketing program, in support of its agents.

“We feel that this automated process will take a burden off of our staff as well as our agents who can now push a button to order postcards. How simple is that?” said Toni Nelson, Director of Strategic Initiatives, Prudential Gary Greene, Realtors®. “TriggerMarketing expands our agents’ ability to capture leads for both buyers and sellers in a neighborhood. According to the 2009 NAR Survey of Homebuyers and Sellers, seven percent of all buyers found an agent through neighborhood referrals. We expect that if used consistently, this program will help our agents increase both leads on their current listings and opportunities to get new listings.”

When a Prudential Gary Greene agent receives a new listing, TriggerMarketing™ will automatically send a message to the real estate professional’s internet-enabled mobile device, which prompts him or her to initiate distribution of personalized direct mail pieces to the surrounding area or neighborhood. If the direct mail recipient goes online to request additional information or simply reviews the Web page listed on the mail piece, the real estate professional is notified in real time via email and can follow up immediately.

“The program’s ability to merge online and print data makes both channels more efficient,” continued Nelson. “The printed materials serve to capture the attention of the audience and the Web offers them additional details. Through internet integration, QuantumDigital solves the marketing ROI challenge of tracking results. We feel that TriggerMarketing is certainly a good value for all concerned — the seller, the agent and our company.”

“Prudential Gary Greene has been a loyal client of ours since 1997,” said Steve Damman, President & CEO, QuantumDigital. “There’s nothing more important than lead generation in any business, and it’s particularly important in real estate. We’re so excited to see them continue to adopt our newest technology and are pleased that we continue to anticipate the growing needs of our clients.”

About QuantumDigital

About Prudential Gary Greene, Realtors

Independently owned and operated, Prudential Gary Greene, Realtors became an affiliate of the Prudential Real Estate Network in 2000. Since then, it has earned a host of honors, including, most recently, 2009 Broker of the Year for the Prudential Real Estate Network and receiving the company’s 10th consecutive Gibraltar Circle Award, which recognizes the top 50 companies in the Prudential Real Estate Network. Prudential Gary Greene, Realtors ranks seventh in Gross Commission Income in the Prudential Real Estate Network and is ranked #42 nationally by Real Trends in the Top 500 Brokers by closed transactions in 2008. In 2009, Prudential Gary Greene, Realtors took more listings, sold more listings, and closed more transactions than any other company in Houston. Prudential Gary Greene, Realtors was founded in Houston in 1963 as Gary Greene, Realtors. www.GaryGreene.com.

Media contact for QuantumDigital

Brianna McKinney, Penman PR

512.535.5066

Brianna@PenmanPR.com