Integrating Marketing Increases Agent’s Value in Real Estate Transaction
By Kayla O’brien
RIS Media, December 19, 2007
QuantumDigital, an online service provider for direct mail, on-demand digital printing and eMarketing solutions, announced that it has changed its name to reflect the company’s new digital direct marketing offerings. In addition to its new name, QuantumDigital announced a new eMarketing service to provide corporate and small business customers with enhanced tools to build successful integrated campaigns with digital media and direct mail.
“QuantumDigital has provided its customers with the most technologically advanced direct marketing services for more than 20 years. The new services and new name will allow us to bring our capabilities under one umbrella and continue to offer valuable solutions,” said Steve Damman, CEO of QuantumDigital.
“The new eMarketing solutions will allow customers to create targeted, integrated campaigns that include powerful ROI metrics, which is becoming more important with today’s marketers demanding measurable results.”
“This is the marriage of direct mail and Web marketing,” said Eric Cosway, CMO, QuantumDigital. “I think it’s not either, or, it’s using both effectively in helping Realtors increase value of their spend on direct marketing by using it in conjunction with eMarketing.”
According to the company, QuantumDigital’s eMarketing capabilities include new methods for integrating the benefits of digital marketing with more traditional direct mail. QuantumDigital customers can target prospects and customers using up-to-date personal data, along with advanced tools like e-mail marketing, personalized URLs, and landing pages.
“We’ve always been great at direct mail because we have direct mail portals in use. When we say ‘eMarketing,’ it’s direct mail coupled with e-mail,” said Cosway. “We’re combining e-mail, personal URLs and microsites that have information about a client or offer specific to the audience.”
Customers will be able to design, manage and execute fully integrated online campaigns with minimal effort or technical skills. This type of integrated approach has proven to dramatically increase response rates and eliminates wasteful “shotgun approach” mailings and advertising. Also, with results tracking and ROI reports that can be created in real-time, adjustments can be made mid-campaign.
“The results speak for themselves,” said Cosway. “People go on the Internet and Realtors can get a lot of rich information from their registration-whether it’s understanding what they’re looking for or the timing.”
The company also says that an added bonus to the program is its ease of use.
“We know [Realtors] have to spend the time on things that makes sense for them to being doing-whether it’s their listing presentation or interacting in person,” said Freddie Baird, COO, QuantumDigital. “These programs are opt-in, so once they sign up, we help them do the rest and help feed warm leads back to them. We know they can do this on their own, but we want to make it efficient.”
Features of QuantumDigital’s new eMarketing Service include:
Access to pre-designed e-mail templates and messages
Design center for marketers to create their own templates and messages
Upload capability to store personal client e-mail lists for future e-mail campaigns, making it easier to manage multiple campaigns
Enhanced portal offering for easier site navigation
“I think it puts the power in the Realtors’ hands to be able to do direct marketing at a local level that’s personal,” said Cosway. “Direct mail marketing works extremely well for marketers - and by using eMarketing, if we take that complexity off their hands to make it easy for them, we’re really going to help them out. Agents are always looking for the franchise to give more value to the marketing programs. More value will make them a much stronger enterprise. Real-time marketing is where it’s at. That’s what we think anyway.”