QuantumDigital and Mobile Loaves & Fishes Join Forces to make Donations more Personal and Convenient
QuantumDigital donates personalized direct mail services; sponsors annual Mobile Loaves & Fishes’ “Uncorked” Fundraiser
AUSTIN, TX - May 6, 2008 - QuantumDigital, the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, has joined forces with Austin-based non-profit Mobile Loaves & Fishes (MLF) - a social outreach ministry to the homeless and working poor - to support fund raising by making charitable donations more convenient and personal. MLF took its campaign virtual for the first time this year significantly enhancing what they’ve done in the past.
The multi-platform campaign utilized both traditional direct mail and Personalized URLs (PURLs) in an effort to increase the convenience of making a donation via personalized Web pages on the Internet. Utilizing the combination of this new technology and traditional response channels, MLF was able to raise more than $12,000 for the organization.
“This was Mobile Loaves & Fishes’ first campaign using PURLs, and we’re pleased with the success of online donations that we’ve received,” stated Alan Graham, president of MLF. “If our community is willing to support and make donations to our organization, we want to make it as convenient as possible for them, and we hope that utilizing Personalized URLs is a step toward that goal.”
For this campaign, QuantumDigital donated printing services and mailed 76,000 pieces on a unique media type offered by Xerox called a BRM - or business reply mailer - which is an 8½ x 11 inch tri-fold mailer with an attached prepaid envelope. QuantumDigital and MLF were able to personalize each BRM with a PURL (i.e. http://yournamehere.mlfnow.org) so that upon receipt of the mailer, the individual had the option to either go directly to a personalized Web page and place a donation online with only a few clicks or use the provided tear-off envelope to mail in the donation.
QuantumDigital is the premier sponsor of Mobile Loaves & Fishes’ ninth annual Wine Tasting, Dinner and Auction called “Uncorked” on Saturday, May 10, 2008 at the Texas Disposal Systems Exotic Game Ranch and Pavilion. The event, which is MLF’s only fundraiser, will feature fine wines, hors d’oeuvres, silent and live auctions, and live music to benefit the organization, now in its 10th year.
“QuantumDigital has been a long-time supporter of Mobile Loaves & Fishes’ mission in the Austin community to provide assistance to the homeless and working poor. Because of our belief in this organization, we are proud to be a part of this event for the fourth year,” stated Steve Damman, president and CEO of QuantumDigital.
Visit www.mlfnow.org for more information or to purchase tickets to Uncorked.
About QuantumDigital
QuantumDigital, Inc. is the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions. Founded in 1986 in Austin, Texas, QuantumDigital has pioneered several advances in the industry including on-demand printing and next business day turnaround on print and mail orders. Businesses of all sizes and direct marketing needs can trust the high quality, competitive pricing and fast turnaround that QuantumDigital’s proven technology offers. For additional information on QuantumDigital, please visit www.QuantumDigital.com.
About Mobile Loaves & Fishes
Mobile Loaves & Fishes is a social outreach ministry to the homeless and working poor. The organization carries out its mission to provide food, clothing and dignity to those in need with the help of more than 7,600 volunteers who take MLF’s nine specially-designed catering trucks out on the streets of Austin, San Antonio and New Orleans every night. MLF served more than 250,000 meals in 2006 and served its millionth meal in 2007. Other programs are Habitat on Wheels (providing homes for formerly homeless people), MLF Shares (a voucher program providing non-cash handouts) and disaster relief. For more information, go to www.mlfnow.org, email info@mlfnow.org or call 512-328-7299.
Media Contact:
QuantumDigital
Jamie Klemcke
Marketing Director
Phone: 512-617-2320
Email: Jamie_Klemcke@QuantumDigital.com
Jamie Larson
Blanc & Otus PR
Phone: 512-372-6654
Email: jlarson@blancandotus.com
