You Say You Want An Evolution

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You Just Got It…Marketing Transcends to Find the Consumer

Real Estate Business, For Managers Brokers and Owners
May/June 2008
by Pat Pickett

The challenge facing real estate brokerage managers and owners has been how to overcome a difficult real estate market with fewer marketing dollars. Economic efficiency is paramount.

Consider the next few pages (PDF) as a toolbox of marketing ideas for you to consider as we move through these changing times.

Read entire story here:
Beyond Junk Mail:Direct mail business evolves into a strategic way to microtarget buyers and sellers.

2 Responses to “You Say You Want An Evolution”

Will Klopp - June 25th, 2008 at 10:16 am

What sort of specialized programs do you have for the real estate industry? Do you have an online demo or samples of a cross marketing campaign with direct mail and personlized URLs for home owners? Please let me know.

Thanks,

Will

Anthony Gomez - July 8th, 2008 at 2:48 pm

Will,

Thank you for asking about what types of programs we offer specifically for the real estate industry.

QuantumDigital has been bringing innovative direct marketing solutions to real estate professionals for over 20 years. We have many programs designed especially for that industry – marketing solutions for independent agents, brokers and for major real estate franchises. The solution that best fits your needs depends upon your role in the industry and what you want to accomplish with a direct marketing solution. We are more than happy to discuss your needs and help you find a perfect solution.

As a general overview of our marketing programs available to the real estate industry, we have the following to offer:

Real Estate Power User Package
Ideal for independent real estate professionals that are not affiliated with an existing company marketing program, this marketing package combines the power of direct mail, on-demand printing and eMarketing. Customize and order everything from business cards, home spec sheets and buyer follow-up greeting cards to Just Listed and Just Sold direct mail postcards. Additionally, this package offers email marketing so agents can nurture existing prospects and quickly announce new listings to their target audiences.

Company Specific Real Estate Programs
We’ve developed relationships with real estate franchises such as Century21®, Long & Foster®, Keller Williams® Realty, RE/MAX®, Coldwell Banker® and many others to provide their associates with quality, company-approved branded marketing materials. These programs help agents use the strength of their real estate franchise’s brand equity to build new business and retain leadership in their local marketplace.

Enterprise Business Package
This marketing package option is ideal for enterprise-level businesses, like real estate franchises or brokerages, with multiple locations and associates. It’s a completely customizable option that may include everything from direct mail, on-demand printing capabilities, and eMarketing to document libraries, landing page and PURL (personalized URL address) functionality and more. Again, this package is not intended for individual use. It’s more for brokerages that would like to set up a company-wide marketing solution.

To view more details about each of these packages, visit the ‘Pricing’ tab located on the navigation bar at the top of this page. Then, go to the ‘Packages’ sub-tab to review all marketing packages including the ones described above.

I hope this information helped to answer your question regarding marketing solutions for professionals in the real estate industry. Our customer support team is available to review package features in detail with you and can walk you through package demos.

Thanks again and happy marketing!

Anthony Gomez
Director of Business Solutions
QuantumDigital, Inc.

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