QuantumDigital’s Visual Data Mapping Technology Targets Direct Mail Prospects for Increased ROI
MapMailSM tool revolutionizes list building for direct marketing campaigns with advanced demographic categories, targeting “perfect prospects” for time and money savings
ORLANDO, Florida - November 7, 2008 - QuantumDigital (www.quantumdigital.com), the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, today announced at the 2008 REALTOR® Conference and Expo in Orlando, Florida the debut of its “perfect prospects finder,” MapMailSM. This intuitive, time-saving tool can be used for direct marketing campaigns of virtually any size to combine the power of advanced demographic data and visual mapping technology to accurately target perfect prospects.
“Map Mail is an incredible new feature for compilation of your mailing list that takes user-friendly to a new level,” explained Larry Mueller, vice president of marketing at Weichert Realtors. “You simply adjust the easily modified map visual to select your desired area and your list is generated. Creating a mailing list to target a specific development or section of a town has simply never been quicker or easier to do.”
MapMailSM technology is integrated into a complete direct mail fulfillment platform to help QuantumDigital customers create personalized direct mail pieces, find their ideal client and mail marketing messages directly to their prospects’ mailboxes. Users identify the perfect prospect’s profile by choosing from a list of detailed demographic characteristics including (but not limited to):
- Age
- Income
- House deed information
- Industry type
- Professional title
Marketers are then able to “draw” on a map powered by Google MapsTM to define a desired mailing area. MapMail pinpoints addresses in the target mailing area that match the business’ perfect prospect’s demographic profile to build out the mailing list, and QuantumDigital fulfills the remainder of the direct mail process with production and mailing of the campaign for a true all-in-one solution.
“By sending direct mail to only the most perfect prospects, our customers are able to save money, reach people that matter most to their businesses and see a better ROI than with less targeted methods,” said Freddie Baird, COO and EVP of QuantumDigital. “MapMail is a novel approach to list building and direct mail that will change the way that marketers view the process of direct marketing.”
About QuantumDigital
QuantumDigital, Inc. is the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions. Founded in 1986 in Austin, Texas, QuantumDigital has pioneered several advances in the industry including on-demand printing and next business day delivery. Businesses of all sizes and direct marketing needs can trust the high quality, competitive pricing and fast turnaround that QuantumDigital’s proven technology offers. For additional information on QuantumDigital, please visit www.QuantumDigital.com.
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Media Contacts:
QuantumDigital
Jamie Klemcke
Marketing Director
Phone: 512-617-2320
Email: Jamie_Klemcke@QuantumDigital.com
Jamie Larson
Blanc & Otus PR
Phone: 512-372-6654
Email: jlarson@blancandotus.com
