Did Marketing Help Obama Win The Presidential Election?
In light of the many articles commenting on his efforts, it’s difficult to ignore the impact of Obama’s marketing campaign to the success of his run for presidency. Business professionals to graphic designers, members of the advertising industry and beyond are in awe over his carefully planned, pristinely integrated marketing campaign.
Now, I’m sure we all can debate what factors actually got him elected, however, one fact is very clear-Barack Obama’s team knows how to pull off a stellar marketing campaign that gets results. In fact, Advertising Age chose Obama as marketer of the year for his efforts.
Following are a few key points taken from his campaign that any entrepreneur or business can use to strengthen their marketing activities.
Be consistent and clear with your message. Unlike his opponents, Barack Obama’s message (theme, slogan, design) were never altered throughout the course of his campaign. Take time in crafting your message by researching your competitors and the needs of your target audience. Once you have a solid message in place, stick to it.
Design plays a commanding role in Obama’s consistent messaging. Click here to learn how.
Embrace new technologies and fold them into your integrated marketing mix when appropriate. Obama’s broad marketing mix has been cited as one of the major contributors to his success. By embracing technologies such as text messaging, social marketing, viral marketing and email marketing (he even had an Apple iPhone® App), Obama was able to connect and interact with his target audiences.
To examine how using the Internet was able to push Obama toward victory, check out this article.
Use demographics and segmentation to tailor marketing messages for better response rates. To a larger degree than any political campaign before it, Obama’s team used demographics and customer data to find and speak to voters. Campaign strategy and messaging were refined for different segments. Using demographics and segmenting your audience will allow you to address specific needs of prospects and, potentially, will offer you higher response rates than a ‘one-size-fits-all’ message.
Get a closer look at how demographics proved to be a benefit to Obama’s campaign here.
Thanks for reading!
Steve
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