Down Memory Lane: Some of My Favorite Posts from the Past
As I was thinking of a topic to discuss in this week’s blog post, I began reviewing past blog topics. I was reminded of some really great posts, loaded with direct marketing information and tips, that are as meaningful now as they were when they were written. Since some of you may be new to my blog, I thought I’d share with you some of my favorites. Please let me know what you think about these posts, which ones you like best and what you’d like to see addressed in future article posts. I hope you enjoy reading these as much as I have enjoyed writing and sharing them with you.
Best,
Steve
Quality, Not Quantity: The Importance of List Management
The quality of your mailing list can make or break your direct mail ROI. See how one company refreshed their list to generate more sales and learn how you can improve your direct mail campaign results too.
Since this blog post, we’ve introduced MapMail® into our product offering. It’s an easy and targeted way to reach people that matter most to your business. Learn how direct mail prospecting with MapMail can help you reduce waste, save money and increase ROI.
Surviving the Recession: Marketing Your Value Proposition
Whatever your business, the focus should be one offering value to potential customers. Learn how some companies, notibly Kraft, had to reconfigure their value proposition to maintain business during challenging economic times.
See how some of the greats of our time failed before reaching the top.
Did Marketing Help Obama Win The Presidential Election?
Examing the marketing tactics and strategies used by the Obama campaign during the 2008 presidential election — which, some say, helped to catapult him into the Whitehouse.
Discover how relationships built out of trust, respect and courtesy help to shape the culture and success of a company.
