Sometimes it Pays to be Short and Sweet!
As budgets are tightened this year, marketers are looking for ways to make the tools they already have more efficient and effective. Even the marketing methods that are proving to be successful for acquiring leads and retaining customers can use some refinement-allowing marketers to fully realize all the benefits available to them. Let’s start with exploring ways to get the most out of email marketing campaigns.
A recent study by research firm, Epsilon, compared email subject line lengths to open rates. Although the correlations varied from company to company, it was concluded that the shorter the subject line, the higher the open rates seemed to be. I think relevancy of the subject line had a lot to do with those open rates as well. Keeping this in mind, think of ways you can connect with email recipients in 40 characters or less.
Derek Gehl of Entrepreneur.com offers the following advice in his blog post titled, “Top Secret: Get Your E-mails Opened:”
“I recommend you start by leveraging the tools you already have, and making sure you’re using them as efficiently and effectively as possible.”
He proposes that marketers consider the following when creating email subject lines:
- Use personalization for added attention
- Keep your subject lines short
- Keep the formatting simple and understated
- Use a compelling angle to get your readers interested
- Make sure your subject line relates to the content of the email
Those are some great tips that can boost email open rates and strengthen the connection between businesses and their customers.
For more ways to optimize email subject lines and the design of email marketing messages to elicit better open and response rates, download our whitepaper titled, “Best Practices for Effective Email Design.” It’s loaded with helpful tips and statistics. Better yet, you can access it for free! Let me know if this helps.
Until next week,
Steve
