branding

Posts Tagged ‘branding’

Did Marketing Help Obama Win The Presidential Election?

In light of the many articles commenting on his efforts, it’s difficult to ignore the impact of Obama’s marketing campaign to the success of his run for presidency. Business professionals to graphic designers, members of the advertising industry and beyond are in awe over his carefully planned, pristinely integrated marketing campaign.
Now, I’m sure we all [...]

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Brand and the Cult of Apple

What exactly is a brand? It’s more than a logo or a slogan, a name for your company or product. Brand is a collection of ideas, experiences, and values associated with an organization, company, product or service. That’s the ‘book’ version of what brand means. In addition, I think, brand is how people perceive the [...]

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