communication

Posts Tagged ‘communication’

Marketers Create Communities Rather Than Communications

DMNews

Chantal Todé
September 22, 2009

DMNews senior editor Chantal Tode speaks with Jeff Swystun, chief communications officer at DDB Worldwide and keynote speaker at QuantumDigital’s Marketing Summit in Austin, TX.
Jeff shares insights on branding and how more and more marketers are moving from creating communications to creating communities.
Listen to the podcast.

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It’s Good to Remember Brain-Picking Etiquette

Regardless of industry, idea diffusion and information exchange is critical to developing new business and enhancing existing business relationships. And with the emergence of new ways to share and collaborate – blogs, forums, and social media networks such as LinkedIn and Twitter – it’s becoming a more common practice to “pick someone’s brain” for new [...]

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