For anyone that uses email and especially for those that use it as part of your integrated marketing plan, something major happened last week. One of the companies responsible for hosting spammers was finally shut down. Robert “Dude” Spellings, Jr, one of our systems developers and email guru, enlightens us all on why it took [...]
Well, since I’m writing on the topic of email marketing yet again this week, I guess this just might be a start to a series. Call this entry part two.
Using email as a marketing tool is becoming more and more popular. According to the Direct Marketing Association (DMA), marketers spent approximately $500 million on commercial [...]
Clients eager to create and deploy email marketing campaigns have been asking us where they can acquire and how they can build eMarketing contact lists. Many clients new to eMarketing are under the assumption that the process of finding and creating a quality direct mailing list is the same for email campaigns. Unfortunately, this is [...]