A recent study by Epsilon suggests that permission-based email marketing campaigns not only influence customer behavior online, but also influence in-store purchases and one’s opinion of a brand.
Some notable findings of the survey include:
50% of survey respondents said that the likelihood of buying a product or service from a company, via online store or brick-and-mortar [...]
4 email marketing trends you can’t ignore
fuelnet daily tips
February 25, 2009
Edited by: Ken Beaulieu in: Online Advertising Tips
The economy is shuddering. Marketing budgets are under pressure. Yet attracting and retaining customers has never been more vital. The perfect storm of financial pressures has growing businesses turning to permission-based email marketing in droves. And for good [...]
For anyone that uses email and especially for those that use it as part of your integrated marketing plan, something major happened last week. One of the companies responsible for hosting spammers was finally shut down. Robert “Dude” Spellings, Jr, one of our systems developers and email guru, enlightens us all on why it took [...]
Well, since I’m writing on the topic of email marketing yet again this week, I guess this just might be a start to a series. Call this entry part two.
Using email as a marketing tool is becoming more and more popular. According to the Direct Marketing Association (DMA), marketers spent approximately $500 million on commercial [...]
Clients eager to create and deploy email marketing campaigns have been asking us where they can acquire and how they can build eMarketing contact lists. Many clients new to eMarketing are under the assumption that the process of finding and creating a quality direct mailing list is the same for email campaigns. Unfortunately, this is [...]
