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Posts Tagged ‘marketing’

Marketers Create Communities Rather Than Communications

DMNews

Chantal Todé
September 22, 2009

DMNews senior editor Chantal Tode speaks with Jeff Swystun, chief communications officer at DDB Worldwide and keynote speaker at QuantumDigital’s Marketing Summit in Austin, TX.
Jeff shares insights on branding and how more and more marketers are moving from creating communications to creating communities.
Listen to the podcast.

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Tags: communication, direct mail technology, direct marketing, marketing, marketing tips

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Posted in In the News, October 2nd, 2009

Did Marketing Help Obama Win The Presidential Election?

In light of the many articles commenting on his efforts, it’s difficult to ignore the impact of Obama’s marketing campaign to the success of his run for presidency. Business professionals to graphic designers, members of the advertising industry and beyond are in awe over his carefully planned, pristinely integrated marketing campaign.
Now, I’m sure we all [...]

Tags: branding, marketing

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Posted in Steve's Blog, November 7th, 2008